3 Steps to Unlocking Your Creative Potential (Micro)
(Micro 60-minute Workshop)
Micro-Workshop Description
Creativity is a skill that can be the difference-maker when it comes to innovation, market differentiation, customer messaging, and even workflow efficiencies. Yet many businesses do not take the time to nourish the kind of creative thinking that leads to business success.
In this engaging one-hour workshop, led by a 30-year veteran of Leo Burnett and brands like Unilever, SC Johnson, and Kellogg’s, Marketing Managers and Directors will discover how to tap into creative thinking to drive practical business impact. Through simple yet effective approaches, participants will unlock their creative potential and learn that creativity isn’t a rare talent but a skill anyone can develop to generate fresh ideas and inspire positive change within their organizations. Plus, the session promises to be both impactful and enjoyable!
For those who want to go deeper on this topic, a companion Half Day workshop can be brought in-house using your member training benefit. Email training@ana.net for details.
Target Audience
This micro workshop is ideal for:
- Brand Management, Marketing Services, MarCom, New Product Development
- Advertising, Media, Digital Agency Account Management & Planning
- Marketing Managers and Directors interested in improving their creative thinking skills
Micro-Workshop Benefits
This 60-minute workshop will show you:
- How to define creativity and innovation practically and show real-life application through examples
- How to unlock your creative potential and build confidence in your creative thinking, even if you feel “not creative.”
- How to use creative problem-solving techniques to address challenges and generate fresh, actionable ideas
Faculty:
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Vivek Kuchibhotla
Vivek Kuchibhotla is the founder of BFC Ideas, a training consultancy focused on helping advertisers and agencies get to better ideas, faster. His broad background in the marketing, advertising, and training sides, as well as the fact that he himself “learned” to think creatively, gives him a unique perspective on teaching a subject that has long been considered a black box, or a “gift” reserved for a lucky few.
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