Brand Storytelling and Effective Digital Consumer Connection (Full Day)

How brands can leverage digital platforms to share their stories and deepen brand loyalty
(Full Day Workshop)

Workshop Description
Story has the power to inspire people to take action. In an age filled with an overload of sound bites and cynicism, a compelling brand story has the influence to move consumers to embrace your brand with loyalty and advocacy. A compelling brand story may also serve as the rallying point for a shared mission where everybody - consumers and employees - are aligned around the purpose and mission of the brand. This makes effective and differentiating storytelling a critical element in your digital marketing strategy.

All brands have stories to share, and effective storytelling is all about knowing your audience in more detail - what they seek and what they respond to. This workshop focuses on providing frameworks, insights, and best practices that will help you to optimize your brand storytelling. You will learn the key elements of storytelling and how digital technologies have influenced the way a story needs to be told today. This workshop will also show you how to use buyer personas to make your stories inspiring.

This workshop is fast paced with ample opportunities for participation and interaction. It also offers an opportunity to explore creative options with feedback from peers. At the conclusion of this workshop, you will have an initial story framework that you may use with your brand.

Who is this Workshop For?

• Marketing and communication professionals and teams who want the opportunity to explore new, creative elements their brand story
• Non-marketing professionals who want a better understand the use of story in a digital world

Although personal, in-depth experience with digital marketing is not required, participants should have a high-level familiarity with the digital channels used by their brand.

Workshop Benefits:
As a result of this workshop, you and/or your team will be better able to:

Increase marketing effectiveness by:

• Learning best practices of storytelling
• Gaining insight on how to create more effective connections with your consumers
• Getting real about your audience- to sharpen your message and methods
• Exploring creative ideas and learning best practices

Increase marketing efficiency by:

• Focusing on the customer and the outcomes
• Connecting with customers through storytelling

Improve marketing ROI by:

• Optimizing the ways you share your brand story appropriate for digital channels

Download the full agenda here