Project Management for Project Leaders (Virtual) | School of Marketing | ANA

Project Management for Project Leaders (Virtual)

Managing Process, Projects, and the People Who Execute Them
(Virtual Half Day Workshop)

Virtual Workshop Description
Getting stakeholders aligned with the functions and best practices throughout each stage of a project is paramount to success – and often difficult. Participants often have disparate interests in the stakes of the management, processes, and outcomes of projects. At times, it can feel that these diverse stakeholders have competing goals—or even worse—they can seem like obstacles to each other’s successes.

This workshop, presented by an expert in project management, equips teams and cross-functional partners with the necessary skills, tools, and insights to manage projects and achieve outcomes successfully. Common project and process management tools and methodologies will be introduced, along with a deeper dive into project management fundamentals, particularly the conceptual and planning phases. Additionally, this session will provide a holistic overview of risk during which strategies will be provided to best plan for and mitigate the impacts from small disruptions to outright disasters. Participants will also “process map” a project that involves active skill practice that includes, but is not limited to, creating tasks, establishing milestones, estimating time, identifying stakeholders, classifying resources, and evaluating risk.

This workshop provides an overview of project management, including its typical attributes, terms, and trajectories, along with the most common tools and methodologies to support its planning and execution stages. A deeper dive into project management fundamentals, particularly the scoping and conception phases, is also covered. Additionally, this workshop provides a holistic overview of risk from a variety of angles. Strategies will be given to best plan for, mitigate and survive small disruptions to outright disasters.

Target Audience
This workshop is ideal for anyone who manages, plans, or aspires to manage a complex project.

Virtual Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, maximizing marketing ROI, and improving employee alignment and collaboration.

This workshop helps attendees improve marketing ROI by teaching them:

  • How to navigate the trajectory of processes and procedures to get projects across the finish line with fewer obstacles
  • How to honor the conceptual phase of project management, one in which creativity flourishes and is not stymied
  • How to articulate the value proposition of any given new initiative or project

This workshop helps attendees improve marketing effectiveness by teaching them:

  • How to identify and manage risk
  • How to use tools to organize and manage people, time, and resources

This workshop helps attendees improve employee alignment and collaboration by teaching them:

  • How to embrace and effectively manage diverse stakeholder input
  • How to build deeper relationships through active listening and basic conflict resolution strategies
  • How to clearly identify roles, responsibilities, and authorities

Download the full agenda here


Faculty:


  • John Mancuso

    John Mancuso, ANA Instructor, founded Authentic Communication Matters (ACM), which serves clients in a diverse set of industries. ACM’s courses are customized and designed to enhance business continuity, strengthen professional relationships and guide clients into innovative ways to solve work-related problems.

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