Digital Marketing Institute (Two Day Open Enrollment)

Hands-on Strategy for Digital Campaign Management
(Two Day Workshop)

The proliferation of digital media and the splintering of consumer attention across channels have made campaign planning more complex than ever. You need to understand your customers and their purchase journey. You need to know the latest digital media options. You need to employ strategies for driving purchase decisions. You’ll get all that and more over two information-packed days at the Digital Marketing Institute, where you’ll gain strategic insight and best practices on website optimization, search, email, online advertising, content marketing, gamification, social, mobile and journey mapping. You’ll learn how to build a
digital campaign that acquires customers, engages and retains them, turns them into brand
advocates–and ultimately creates unforgettable customer experiences.

Who Is This Workshop For?

• Lower- to mid-level managers and directors who want a more comprehensive understanding of the full scope and power of digital marketing to drive campaign success
• Strategic professionals who want to learn about planning and implementing a digital campaign
• Small business owners who want to leverage the power of digital marketing to find new customers and grow their business

Workshop Benefits

The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

• How to develop a persona for digital applications
• How to use that persona to gain a better understanding of your customer(s) behaviors across digital channels
• Usability best practices for digital design and copywriting
• The difference between SEM and SEO

This workshop helps attendees increase marketing efficiency by teaching them:

• The right content to use for digital/ social/mobile platforms
• How to apply journey mapping principles to better leverage key digital customer touchpoints

This workshop helps attendees improve marketing ROI by teaching them:

• To develop strategies that engage your customer on and prospects in a digital world
• Using digital tools to turn your customer into a ‘brand evangelist’
• Applications in programmatic buying

Download the full agenda here