Content First Omnichannel Planning (Half Day)

How to Put Customers’ Content Needs First & Build Revenue-Driving Omnichannel Experiences
(Half Day Workshop)

Workshop Description
Consumers and business buyers shop across multiple channels and devices and are bombarded with information. Only brands that deliver integrated omnichannel experiences can cut through the clutter. In fact, research shows that marketers using three or more channels in any one campaign earned a 494% higher purchase rate than those using a single-channel campaign.*

Sounds simple, but modern marketing channels are technically complex. They require channel-specific expertise and optimization tactics, specialized production tools, and a constant flow of content. With so many channels in play, it often feels impossible to get everything aligned. As a result, marketers frequently operate in silos. CMO’s often cite these organizational silos as the biggest internal challenge to meeting revenue targets. When objectives and plans are channel-centric it leads to disjointed customer experiences that can fracture brand trust and derail prospects on the path to purchase.

In order to maximize their multi-channel efforts, brands must employ approaches that deliver cohesive omnichannel experiences —to capitalize on points of efficiency, cut through the content clutter, and build resonant relationships that lead to advocacy and loyalty.

In this hands-on workshop, you will learn a customer-centric approach to integrated marketing planning that puts your customer’s content needs first and drives marketing efficiencies in a multichannel environment. You’ll walk away equipped with practical tips and proven frameworks for gaining cross-channel alignment that empowers you to deliver compelling omnichannel experiences, advance the customer journey, and drive revenue.

Who is this workshop for?
This workshop is ideal for mid-level and senior marketers who are responsible for integrated marketing planning and the customer experience. It is designed for both B2B and B2C marketers with the authority to initiate change across their organization.

Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, maximizing marketing ROI, and improving employee alignment and collaboration.

This workshop helps attendees improve marketing effectiveness by teaching them:

• How to establish customer-centric marketing objectives
• How to create an overarching content plan based on weak links in the customer journey
• How to sequence content to advance the customer journey

This workshop helps attendees increase marketing efficiency by teaching them:

• Integrated marketing planning best practices for cross-channel and cross-functional collaboration

This workshop helps attendees improve marketing ROI by teaching them:

• How to get more value out of the content you produce

This workshop helps attendees improve employee alignment and collaboration by teaching them:

• How to leverage integrated marketing planning frameworks to get – and keep – everyone on the same page

Download the full agenda here