Profitable Product Creation & Optimization (101) (Virtual)

Strategies to Ensure Your Business Delivers In-Demand and Profitable Products in Any Market
Profitable Product Creation Mastery Program 101*
(Virtual Half Day Workshop)

Virtual Workshop Description
Spending valuable time and resources developing and releasing a product that doesn’t sell, or worse, sells well and does not generate a profit, can sink a company. In today's competitive market landscape, understanding the profitability of a product in your portfolio is paramount to success. This workshop will teach participants how to use the Product Profitability Audit to clarify how to expand their product line to drive profit and identify strategic opportunities.

This virtual workshop uses focused exercises to build skills and teach participants how to approach product (and service) offer creation so that they can improve business results and successfully launch a profitable offer. Participants will learn proven processes to gain a clear perspective on whether to bring a new product to market and create new products efficiently while ensuring the highest quality.

This workshop is not only for physical products businesses, but also for service-based businesses. The efficacy of sales and marketing initiatives hinges on the quality of the products and services offered. Therefore, the first step is to optimize your products for revenue and profit.

This workshop is for you if…

• You’re not sure which products are making you the most money
• Your customers aren’t buying more than one of your products
• You’ve wasted time and money launching products that didn’t sell
• You don’t have products to upsell to existing customers
• You have a menu that is multiple pages of products and services

The Profitable Product Creation ToolkitTM is a proven process that will help participants to vet and accurately determine the viability of new products, as well as install a process to audit the profitability of the ones they already have. Participants will leave the training with a clear understanding of how to apply our step-by-step frameworks effectively, positioning themselves for success in any market.

*This is the first workshop in the ANA’s 3-part Profitable Product Creation Mastery Program, where participants will to optimize their products for revenue and profit through a Product Profitability Audit, identify strategic opportunities for expanding their product line, and apply proven processes to efficiently and effectively bring high-quality new products to market.

Target Audience
This workshop is for anyone, at any level, who is involved in the development of new product or service offerings. It is an excellent introduction for those new to product creation and new product marketing while also offering valuable insights and a refresher for seasoned professionals.

This workshop is particularly useful for:

• Physical Product or Service-Based Business Leaders
• Marketing Consultants and Specialists
• Nonprofit executives
• B2B and/or B2C Marketers

Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and improving marketing return on investment.

Improve Marketing Effectiveness by:

• Learn a process to audit the profitability of existing product/service offers
• Identify opportunities to launch new products that are in-demand and can generate a profit

Increase Marketing Efficiency by:

• Understanding how to prioritize which products or concepts the team should focus on first, next, and last
• Unlocking tools to align marketing and sales priorities

Improve Marketing Return On Investment by:

• Creating a process that allows for product development resources to be allocated to the most profitable, highest potential ideas
• Identifying opportunities to quickly increase the company’s profit

Download the full agenda here