Abbott presents How Purposeful Brands Affect Society, hosted by Alabama State University

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Join Abbott and the ANA Educational Foundation (AEF) as they present How Purposeful Brands Affect Society hosted by Alabama State University on Thursday, October 6, 2022 as we hear from top minds in purposeful marketing. Learn how marketers embrace the opportunity to drive a positive message and how the pandemic and social justice movements have changed the way they approach marketing now and in the future. Speakers with a focus on integrated marketing communications will discuss the latest challenges and opportunities in aligning a company’s brand purpose with strategic initiatives and how that data drives their business growth.

The conference welcomes professional marketers as well as members of the Alabama State University community to hear best practices and gain actionable insights at this live virtual event.

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, October 6, 2022
12:00pm - 12:05pm	OPENING REMARKS Marcia Soling AEF L. Simone Byrd Alabama State University
12:05pm - 12:40pm	THE FUTURE STARTS WITH HEALTH: HOW ABBOTT IS CREATING THE FUTURE OF HEALTH BY DELIVERING ON ITS PURPOSE Today stakeholders expect more. They expect companies to live up to their promises in their actions and words. The pandemic not only revealed the fragilities of health but the inequities in care. Abbott's purpose is to help people live their best possible lives through good health. We believe we can have the greatest impact on society by advancing life-changing technologies that reach more people in more places and put the power of health in their hands. Vivek Mohan Divisional Vice President, Corporate Global Marketing Abbott
12:40pm - 1:15pm	LEVERAGING TIME OF CRISIS TO DRIVE CORPORATE CHANGE Many corporations have made positive contributions to societal issues across the years, largely through philanthropic efforts, volunteering, and employee giving. With 2020’s summer of racial reckoning, some firms took bold steps to expand beyond that, making bold public commitments toward driving greater diversity, equity, and inclusion within their organizations. Nikki will discuss how companies like Citi have worked to integrate societal impacts into their core businesses. And she’ll give insight into how she has leveraged times of crisis to justify even broader change across the firm. Nikki Darden Head of Internal Brand & Global Integration Citi View Event Recap
1:15pm - 1:50pm	EQUITY IGNITED, A NEW SOCIAL RESPONSIBILITY The world has awakened to the inequities that underpin the everyday lives of underrepresented small business owners, entrepreneurs, diverse creators, and consumers. Even as we regain our footing and economically recover from two years of a global pandemic, we face even more challenges. One thing is clear: the time for brands to stand for equity is long overdue. Crystal Worthem Global Director, Audience Marketing Meta View Event Recap
1:50pm - 2:25pm	CITIZEN VERIZON. OUR PLAN FOR ECONOMIC, ENVIRONMENT AND SOCIAL ADVANCEMENT. At Verizon, we are committed to moving the world forward - for all. We're on a mission to help solve some of the biggest challenges that face the world today. This presentation will focus on how Verizon is leveraging our technology, innovation and people to help individuals and communities thrive in a digital world. Deirdre G. Robinson Senior Director of Marketing Verizon View Event Recap
2:25pm - 2:30pm	CLOSING REMARKS

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.