ANA Data & Technology One-Day Conference @ American Express

Mark Kaline

Senior Vice President, Data & Technology Practice ANA

AMERICAN EXPRESS: DON'T LEAVE HOME WITHOUT OMNICHANNEL MARKETING

A discussion about the journey of having email support the DM channel in a unique way. Speakers will review what sparked the idea and how they partnered internally and externally to execute.

Moderator: Gina Negrin

Director, Campaign Solutions and Execution Team – Customer Loyalty American Express

HUMANITY MARKETING

Why are some brands loved and others ignored? Most brands today understand they must deliver a complete 360-degree customer experience, with all marketing efforts aligned and working in concert. They invest in the latest technology, track mountains of data and utilize the most effective media channels. Yet, they fail to connect in a meaningful way especially in print. Why do many brands make us feel indifferent while others have a certain something – an emotional appeal? In this high-energy session you’ll learn how to take a more human approach to building brands even in your print efforts.

Host: Mary Hennen

Vice President, Marketing Full Contact

PRINT AS A DIGITAL CHAMPION

Many brands have discovered the power of print. Are you taking full advantage of your design and messaging to influence this powerful driver? Today, simple calls-to-action are not enough to engage customers on a deeper level. In this session, we take a look at the fashion industry as an example of how five trends and the use of print and digital are driving results. Case studies will be taken from the recent release of Sappi Verticals: The Fashion Industry, with complimentary copies provided to session attendees.

Host: Lois Brayfield

J. Schmid

WHY MODERN BRANDS ARE ATTRACTING NEW CUSTOMERS THRU DIRECT MAIL

It’s all about GROWTH! Does your acquisition and retention strategy need a tune-up? What are the channels that will bring success? How are you using your data to develop and validate your strategy?

Host: Mary Hennen

Vice President, Marketing Full Contact

CONSUMER PRIVACY ROADMAPS: OUR APPROACH TO ACCOUNTABILITY & COMPLIANCE

2019 has proven to be “The Year of Privacy.” Congress, regulatory agencies and state legislatures are increasingly their focus on how companies are using personal information. Whether online or offline, changes in the ability to acquire, use, and exchange individuals’ information is changing, so companies need to prepare now. During this session, Chris Oswald, Senior Vice President for Government Relations with the Association of National Advertisers, will discuss the developing privacy debate in Washington and statehouses throughout the country, with a focus on the California Consumer Privacy Act (CCPA) and industry’s effort to establish a national data privacy law.

Host: Debora Haskel

IWCO Direct

WHAT INNOVATION AT THE UNITED STATES POSTAL SERVICE CAN MEAN TO YOU

A high level view into current innovations and a peek behind the curtain of upcoming innovations in an omnichannel environment

Host: Debora Haskel

Vice President, Marketing IWCO Direct

WHY DIRECT MAIL IS EVERGREEN: HOW DATA DRIVEN MARKETING ENGAGES CONSUMERS

The old saying, “What’s Old, Is New Again”, direct mail has been with us since before we were born. How are brands using data to ensure their creative and messaging engages their customers? What are they thinking as they develop their campaigns? What are the pitfalls they have experienced and how were they able to adjust?  

Host: Lois Brayfield

Chief Executive Officer J. Schmid