Innovation Day @ Keurig Dr Pepper Presented by Pinterest

KEURIG DR PEPPER’S INNOVATION STRATEGY

Keurig Dr Pepper is one of America’s leading producers and distributors of hot and cold beverages helping to satisfy every consumer’s beverage need, anytime and anywhere. In this session, hear how Keurig Dr Pepper fosters and grows innovation.

Todd Newman

Vice President, Innovation Keurig Dr Pepper

EXPECT BETTER. EXPECT HILTON. CAMPAIGN

In this session, hear how Hilton launched a new ad campaign featuring actress Anna Kendrick to promote the benefit of signing up for the Hilton Honors loyalty program and booking directly on Hilton.com.

Amanda Krieger

Director, eCommerce Consulting Group Regional Marketing & eCommerce America Hilton

HABITAT FOR HUMANITY INTERNATIONAL: GIVE HABITAT A LIFT! ON GIVING TUESDAY

Habitat for Humanity is a global nonprofit organization working in local communities across all 50 states in the U.S. and in approximately 70 countries. Habitat’s vision is to create a world where everyone has a decent place to live. In this session, Habitat for Humanity will share insights from their Giving Tuesday campaign: Give Habitat a Lift! During this campaign they partnered with Lyft, Nissan North America, and The Scott Brothers from HGTV.

Allison Green

Director, Cause Marketing Habitat for Humanity International

ACKNOWLEDGE YOUR TRIBE: THE WHITE WINE EMOJI

The internet is full of conversations – demands rather – about the injustice of the missing white wine emoji. Red wine emojis pervade keyboards everywhere leaving vineyard-sized holes in conversations thirsty for red wine’s lighter counterpart. The people spoke and we listened. For Kendall-Jackson, the 35+ year old winery, it was a matter of igniting the community behind the cause and creating a platform for the voices of the global internet to come together under a common goal. Hear about the 2-year long process, the value of never giving up and how brands can listen and adapt to changing consumer preferences and media habits.

Maggie Curry

Director of Marketing Kendall-Jackson Winery

MAKE YOUR AD THEIR ANSWER

In an era of one-tap checkout and same-day delivery, we forget that consumer decisions aren’t instant. People are turning to Pinterest to go from dreams to decisions. They want to feel inspired by brands, not interrupted by brands. Together, we can meet people on Pinterest when they’re deciding what to buy. In this session, learn how your brand can leverage visual discovery to take people from “I dreamed it” to “I did it.”

Arthur Sevilla

Head, CPG Strategy Pinterest

CHARLES SCHWAB’S CONTENT INNOVATION STRATEGY

The need for organizations to create content that is authentic to the brand yet valuable to consumers is nothing new. But the ever increasing demand for consumer’s attention is making it harder for brands to effectively leverage this content to attract and retain customers. See a case study on Schwab’s successful strategy, blending empathy led design thinking with data driven machine learning to help provide clients with actionable guidance on how to own their tomorrow. 

Andrew Strockis

Vice President - Trading & Advisory Marketing Charles Schwab