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Thursday, October 1, 2015
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8:15am
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Breakfast
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9:00am
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General Sessions
OTT (OVER-THE-TOP): WHAT MARKETERS NEED TO KNOW
In a recent ANA study, 50 percent of ANA members said they plan to spend more on Connected TV/OTT, but 36 percent admit they don't know enough about it and 70 percent want to learn more. BrightLine will discuss what marketers stand to gain in a world where linear TV ratings are on the rapid decline: better data, more accurate targeting, and richer experiences on the favorite screen.
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Robert Aksman*^
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Chief Experience Officer and Founder
BrightLine
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EMARKETER: CONNECTED TV FORECAST
In this information-packed session, eMarketer will share a look into connected TVs from their most recent forecasts on connected TV households and users as well as third-party research. Topics will include metrics on connected TVs, viewing audience, device mix, an analysis of how leading viewing platforms (software and hardware) fit into the picture, and more. eMarketer will also delve into advertising on connected TVs, what the dynamics are, and the role that programmatic media buying plays.
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Paul Verna*^
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Senior Analyst
eMarketer
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10:50am
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Coffee Break
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11:10am
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CONNECTED TV: AGENCY & MEDIA PARTNER INTEGRATION
Consumers are embracing the on-demand economy because of unprecedented choice, access, and convenience. Migration between viewing platforms is creating a market disruption where we are experiencing just the tip of the iceberg. How do marketers, media owners, and agencies innovate and integrate in this space to evolve with consumers and turn a disruption into an advantage to their business? In this session, hear the perspectives from each side of the business and take away learnings and implications for how to win in Connected TV/OTT.
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Doug Ray*^
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U.S. Chief Executive Officer and Global President
Carat
Patrick Rubin*^
Head of Advanced TV Strategy & Investment
Dentsu Aegis Network
Ben Versh*^
Media Director
Pfizer, Inc.
Dom DiMeglio*^
Vice President, Distribution & Operations
CBSi
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12:00pm
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Lunch
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1:00pm
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CHANGING BEHAVIORS IN TV VIEWING & MEASUREMENT: AN OPPORTUNITY FOR MARKETERS
With the transformation and shift to connected TV viewing, many new advertising opportunities and ways to measure ROI are being introduced on connected TV platforms. Both publishers and advertisers are adjusting to this new landscape, especially with how they measure campaigns against traditional benchmarks. In this session, Roku and Nielsen will provide a perspective on trends and how measurement on new platforms can be addressed to support the challenges of advertisers in this new environment.
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Scott Rosenberg^
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Vice President of Advertising
Roku
David Wong^
Senior Vice President, Product Leadership
Nielsen
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COMSCORE & HULU: REACHING MILLENNIALS ACROSS PLATFORMS
Audiences of video streaming services have been rapidly shifting away from desktops and moving to connected or OTT devices such as gaming consoles, Roku and smart TVs to watch non-linear video. What has been great for consumers, however, has proven to be a challenge for the media industry in terms of measuring these audiences across multiple platforms. To solve this problem, Hulu partnered with Comscore to measure their audience to discover where the highly coveted audience of the future, millennials, is consuming content. In this session, Hulu and Comscore will uncover rich insights on how millennials are utilizing multiple platforms and how marketers can capitalize on this opportunity.
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Justin Fromm*^
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Director, Advertising Research
Hulu
David Shiffman*^
Senior Vice President- Marketing Solutions
Comscore
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3:00pm
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Adjournment
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