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WELCOME REMARKS AND NETWORKING ACTIVITY

Michael Donnelly

EVP ANA

Kellanova - THE MARTECH FUNDAMENTALS THAT ARE THE BUILDING BLOCKS TO MARTECH GREATNESS

Strong Enterprise MarTech is a key enabler of driving business outcomes. Hear Kellanova discuss what it takes unlock brand growth with a ‘true-north’ vision for data, measurement standards, growth focused KPI’s that are enabled by enterprise MarTech and organizational design and alignment to building capability.

Nicole Vinson

VP, Media, Digital and Omni-Commerce Kellanova

Mar Dat - BEST PRACTICES TO EXTRACT ROI FROM YOUR MARTECH INVESTMENT

Summit/VillageMD delivers daily on a pretty significant mission — bringing comprehensive medical care to patients, in partnership with personal primary care providers and vast healthcare systems. Hear how they partnered with the Mar Dat team to leverage best practices for sourcing and implementing Data & MarTech solutions across paid and owned channels. Mar Dat will outline steps on how they partnered with the Summit/Village team to yield significant improvements in performance and delivery, transforming the way it interacts with patients and delivering a healthy return on their investments amidst the tumultuous COVID-19 pandemic and several mergers and acquisitions.

Love Hudson-Maggio

Founder & CEO Mar Dat

COCA-COLA'S MARKETING EVOLUTION: CONSUMER DATA-DRIVEN SUCCESS WITH AWS AND MARTECH LEADERS

Coca-Cola provides brands and choice of drinks that people love and enjoy, to refresh them in body and spirit. Explore Coca-Cola's marketing transformation in partnership with AWS, focusing on the global Consumer Data Services journey alongside Martech leaders. Discover how this collaboration has empowered Coca-Cola to leverage consumer data and technology, drive innovation, and enhance consumer engagement globally. Learn about the challenges, solutions, and outcomes that have elevated their marketing capabilities, strategies and contributed to their ongoing success in the global market. 

Shekhar Gowda

Global Head of Marketing Technology The Coca-Cola Company

ANA Emerging Tech ‘First Look’ – SWYM – LEVERAGING AUTOMATION & AI. HOW BRANDS CAN ‘STACK THE DECK’ TO WIN BIG IN DIGITAL MEDIA

In digital media today, brands bid and buy ad impressions under four major constraints: 1) At any given moment, only a subset of media supply is made available to buyers; 2) Buyers can only bid on the subset made available for sale; 3) Much of the supply is filled with fraud, junk, and costly middlemen; 4) Traditionally, every dollar planned must be spent, whether or not there's anything worth buying. Given these constraints, it’s no surprise brands have major issues with the media supply chain. What if instead, you could change the game and ‘stack the deck’ so you could bid and win a disproportionate amount of top-performing inventory. Dr. Rona will explain these dynamics and show how a new platform, SWYM, is leveraging automation and AI to make it happen.

Kenneth Rona

CTO & Co-Founder SWYM

COX AND DENTSU PRESENT: MODERNIZING YOUR LOCAL MEDIA APPROACH WITH DATA AT THE CENTER

Join Cox Communications and dentsu as we delve into Cox’s modern approach to local media and how the organization is partnering with its media agency, iProspect, to build data-enabled tools to future-proof their investment strategy. Using dentsu’s M1, Cox has successfully been able to transact on new advanced audiences in an agile way to optimize efficiency and make their local investments work even harder. Learn how to bring new sophistication to local media buying and how to leverage new-to-market offerings including ComScore advanced currency to fuel CPM efficiencies.

Jennifer Hungerbuhler

EVP, Local & Audio Investment Lead dentsu Media US

MARTECH FOR MARKETERS – PARNTERING TO WIN – TOP 10 WAYS TO IMPROVE YOUR MARTECH SUCCESS

Marketing Technology powers the systems that enable great marketing, and with 11,000+ technology solutions, the revolutionary introduction of Gen AI, and a complex and evolving privacy landscape, securing the right partnerships can be difficult. ANA has created a suite of best practices and legal documents to assist you in the MarTech procurement process. Learn how these tools can help you secure substantially better value out of your MarTech investment, drive growth, eliminate waste, and establish healthy and valuable partnerships.  

John Hardy

SVP – Marketing Technology ANA

Macy's - TAKING CX TO THE NEXT LEVEL WITH OMNI-PERSONALIZATION

Great personalization is about meeting customers in the right moment, with the right experiences to build human, empathetic, 1:1 connection across all channels in their journey. Getting there requires advanced data and automation capabilities, collaborative teams, and a curated ecosystem of partners and platforms — all focused-on understanding and serving your customers’ experiences. Join Deloitte Digital & Macy’s to learn more about embracing cross-channel, meaningful personalization.

Trinadha Kandi

Managing Director Deloitte Digital

CLOSING REMARKS

Michael Donnelly

EVP ANA