The Future of Marketing Leadership

This event is over.

Columbia Business School’s Center on Global Brand Leadership and The ANA Educational Foundation present

The Future of Marketing Leadership
November 6, 2020 | Virtual event
10am-12:30pm Eastern

Given the current tumultuous environment, marketing industry leaders have never before had a better opportunity to leverage purpose-driven strategies to make a lasting impact by blending brand growth with social responsibility. Learn how today’s challenges are accelerating the pace of digital transformation, data-informed decision-making, and the need to make emotional connections with stakeholders. Hear from CMOs who are unlocking the full potential of their resources and partnerships to adapt to this evolving marketplace.

Agenda

TIME	EVENT DETAILS	LOCATION
Friday, November 6, 2020
10:00am - 10:05am	Opening Remarks
10:05am - 10:40am	IT'S NOT BUSINESS, IT'S PERSONAL Ann Mukherjee Chairman and CEO, North America Pernod Ricard North America View Event Recap
10:40am - 11:15am	CREATIVITY AS A SOURCE OF COMPETITIVE ADVANTAGE Fernando Machado Global Chief Marketing Officer Restaurant Brands International View Event Recap
11:15am - 11:50am	DEVELOP INNOVATION & KPIS TO SOLVE CONSUMER CHALLENGES Emily Culp CEO Cover FX Skincare View Event Recap
11:50am - 12:25pm	THE IMPORTANCE OF TEAM AGILITY IN UNCERTAIN TIMES Karen Wish VP and Chief Marketing Officer Mount Sinai View Event Recap
12:25pm - 12:30pm	Closing Remarks Matthew Quint Columbia University

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.