Strategies Behind the Best Virtual B2B Events

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Get an in-depth look into how B2B organizations are positioning themselves for growth by creating dynamic virtual event experiences that incorporate immersive tactics to engage audiences and efficiencies that maximize revenue generation. Find out what B2B marketers like you should be doing now so your virtual events stand out in the crowd.

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, November 5, 2020
11:00am - 11:05am	Welcome Remarks Sonia David Senior Director, Business Marketing Practice ANA
11:05am - 11:40am	NAVIGATING THE WINDS OF CHANGE: VIRTUAL EVENTS AT DELOITTE In this session, Deloitte integrated event producer Fleming Longino, offers actionable insights from Deloitte’s pivot to virtual events during the pandemic. Explore how Deloitte’s event specialists have evaluated and categorized event platforms/vendors, approached event planning with internal stakeholders, and adapted on the fly to a changing environment – all while maximizing the business value of virtual events. Key Takeaways Categorizing virtual events to drive platform selection and inform event planning Expanding what’s possible by leveraging the unique capabilities of virtual events to improve engagement Adjusting your virtual event strategy in real-time as business needs and audience expectations change Fleming Longino Experiential Event Producer Deloitte View Event Recap and Related Materials
11:40am - 12:15pm	LESSONS LEARNED FROM GOING VIRTUAL Like many B2B companies, Ellucian, serving more than 2,700 customers and 20 million students in over 50 countries to charter the digital future of higher education with cloud-ready technology solutions and services, quickly pivoted its signature conference, Ellucian Live, from in-person to virtual at the onset of the pandemic. Learn how they innovated the event to maximize audience engagement through role- and interest-based personalization, virtual peer-to-peer discussions, and live networking opportunities. Key Takeaways: Assessing what type of virtual event is right for your audience – and what to consider along the way Sustaining your audience’s attention over time, and nurturing them post-event What KPIs and metrics to consider on the impact of your event Kerri Vogel Vice President, Global Campaigns Ellucian Minaz Tejani Client Services Director Twogether View Event Recap and Related Materials
12:15pm - 12:50pm	HOW IBM RETHOUGHT THINKGOV Think Gov is an annual IBM event that brings together more than 1,000 developers, IBM business partners and government agencies to explore insights and opportunities. When it was decided to take the event digital, the goal was clear: create a rich digital experience focused on content as the driving engagement tool. Join IBM's Adrienne Hunter, VP of marketing for U.S. federal and public markets, and Ish Benhalim, senior director of content creation for GPJ, as they discuss how Think Gov created opportunity for IBM with the following highlights: Creating digital experiences to drive engagement and ROI Building intuitive UI for attendee journeys Content as an engagement driver Hybrid as a future Adrienne Hunter Vice President, Marketing, U.S. Federal & Public Markets IBM Ish Benhalim Sr. Director, Content Creation George P. Johnson View Event Recap and Related Materials
12:50pm - 1:25pm	HOW TO NAIL VIRTUAL EVENTS: A CONVERSATION WITH A XEROX TOP MARKETER In this conversation, Chris Schmicker, Xerox’s VP Global Brand & Strategy, speaks with LinkedIn Senior News Editor Callie Schweitzer about the nearly 200 live virtual events Xerox has hosted since the pandemic hit. Schmicker will walk through how the brand pivoted its strategy from trade shows to regularly scheduled digital content and the learnings (hits and misses!) it’s had along the way. Get an in-depth look at how Xerox thinks about virtual programming, creating compelling content, making the event feel branded, measuring outcomes and facilitating networking. Callie Schweitzer Senior News Editor LinkedIn Chris Schmicker VP Global Brand & Strategy Xerox View Video and Presentation
1:25pm - 2:00pm	91 VIRTUAL B2B EVENTS POWERED BY ABM- WHAT WE'VE LEARNED As founder of Business Development Institute (BDI), an ABM (account-based marketing) event marketing agency specializing in producing data-driven prospect roadshows for B2B companies, Steve Etzler will share key takeaways from 91 virtual events BDI produced for clients since March 2020. Steve will cover topics including making virtual interactive, creating peer-to-peer learning opportunities, optimizing and focusing content to attract your target audience, differentiating your virtual event from the pack, things to consider with your virtual event platform, the ABM advantage with virtual (spoiler alert! No geo limitations), maximizing ROI post-event, and the digital content opportunity. Steve Etzler Founder BDI Online View Video and Presentation

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.