ANA Data Marketing & Analytics @ IBM

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Data science and marketing technology continue to move toward the center of marketing strategy as brands seek to create better customer experiences. The onus on CMOs and senior marketers to lean into their data to propel the business forward is paramount. Understanding and applying AI, data and marketing technology is critical to driving growth.

Join us for this ANA members-only event, hosted by IBM in New York City, where you will gain best practices, actionable takeaways and hear insightful case studies on how top brands are ramping up their use of AI and data science, the latest marketing technology trends and tools and critical topics such as privacy, government issues, and more!

IBM will have AI stations set up outside the general session rooms so that attendees can experience AI firsthand!

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, May 9, 2019
9:00am - 9:50am	Breakfast
9:50am - 10:00am	Opening Remarks
10:00am - 10:45am	HARNESS THE POWER OF AI BY UNITING ADTECH + MARTECH We all have data – TONS of it! And yet, the majority of markets struggle every day with understanding their customers and making actionable decisions from their data. Even worse, scarce advertising dollars are being squandered in the wrong places, at the wrong time, with the wrong message. A new era of marketing is here, and it’s AI-powered. In this session, learn how to: breakdown AdTech and MarTech data silos, exchange data across platforms in real time to personalize every customer experience, and optimize your ad spend and impact by leaning into your data with AI. Alexandra Sardarian Worldwide Product Marketing, Watson Marketing IBM Cognitive Applications View Presentation
10:45am - 11:30am	HOW SAMSUNG INTEGRATES DATA AND TECHNOLOGY In this session, hear how Samsung, in partnership with LiveRamp, uses data and technology to drive their approach to people-based targeting. Jesse Laskaris Former Director, Data & Marketing Technology Formerly of Samsung Rebecca Stone Vice President, Marketing LiveRamp View Event Recap
11:30am - 11:40am	Networking Coffee Break
11:40am - 12:20pm	DECONSTRUCTING CUSTOMER DATA PLATFORMS As brands seek to improve the customer experience and embrace digital transformation, they need to evolve how they recognize and engage with today’s demanding consumers. And, while consumers expect marketers to demonstrate that they know them and understand their needs, traditional database approaches cannot handle the variety, volume, or speed of customer data. In this session, hear some groundbreaking industry research on CDP’s and actionable, insightful takeaways for marketers. Dave Frankland Managing Director Winterberry Group View Event Recap
12:25pm - 1:05am	Luncheon
1:05pm - 1:50pm	JOHNSON & JOHNSON ORGANIZES FOR DATA AND BRAND SAFETY In this session, hear how J&J positions its team to sit at the intersection of data, brand safety, and privacy. Mark Proulx Senior Manager, Precision Marketing, Data Compliance & Brand Safety Johnson & Johnson View Event Recap
1:50pm - 2:35pm	ANA PRIVACY UPDATE Privacy and data security are currently ANA’s number one government relations issue. There is an explosive level of activity in both of these areas at the federal and state levels. ANA is actively responding to all of these challenges and we will provide an update on the status of these issues and projection of likely further developments. We will also detail the efforts of the Privacy for America coalition, of which ANA is a founding member, that is dedicated to passing strong federal privacy and data security legislation that will protect consumers legitimate interests, provide a level playing field or marketing, and preempt inconsistent state privacy legislation. Dan Jaffe Group Executive Vice President, Government Relations ANA View Presentation
2:35pm - 2:40pm	Closing Remarks
2:40pm	Conference Adjourns

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.