Marketing Futures @ R/GA

TRANSFORMING THE CONSUMER EXPERIENCE WITH AI

The next wave of consumer engagement transformation is happening at the intersection of Artificial Intelligence technology and brand expression. Intelligent platforms, augmented by a full suite of business services, are changing the way we engage with customers. In this session, you’ll hear from R/GA’s Brand AI team, led by SVP, Executive Creative Director Matt Marcus and Executive Technology Director Michael Morowitz on how they design and build out AI-driven products, AI-driven marketing communications, chat/voice assisted products, and traditional customer support. They will share examples of branded AI experiences created at R/GA Chicago, and offer insights on what they have found successful.

Matt Marcus

SVP, Executive Creative Director & Co-Founder of Brand AI R/GA

HERMAN MILLER: THE CHALLENGES AND OPPORTUNITIES OF AUGMENTED REALITY AND VIRTUAL REALITY

From design icons like Charles and Ray Eames in the 1950s, to the new workplace in the 1980s, to the Aeron chair in the 1990s, to the Cosm chair just last year, Herman Miller has been the standard in modern furniture for homes and workplaces for the past 100 years. In this session, Aaron Miller, Director of Digital Marketing at Herman Miller will share the brand’s experiences with AR and VR, including the highs and lows of leveraging these new technologies for B2B and retail use.

Aaron Miller

Director of Digital Marketing Herman Miller

CRATE & BARREL: THE FUTURE OF E-COMMERCE

Founded in 1962, Crate and Barrel is a global home furnishings destination known for timeless designs, quality products and expert service. Today, the omnichannel retailer operates stores throughout the U.S. and Canada as well as franchise locations around the globe. In this session, Anne Riley Franger, Senior Director of Digital Strategy and Operations at Crate and Barrel will share how the company is transforming their e-commerce experience and processes using next-gen product visualization technologies.

Anne Riley Franger

Senior Director, Digital Strategy and Operations Crate and Barrel

THE FUTURE OF SEARCH: VOICE & VISUAL

Dan Golden, President & Chief Search Artist at Be Found Online will cover some of the big themes and changes facing the world of search marketing. From the continued rise of voice search to the burgeoning technology around visual and video recognition, the world of search marketing as we know it is changing significantly. Add the complexity of new devices like smart screens, automotive platforms, smart watches, augmented reality cameras and glasses our notion of "search" is going to be changing drastically in the 2019 and beyond. In this session, you’ll learn more about the emerging technology platforms & ecosystems and leave with a "future of search" marketer's playbook.

Dan Golden

President & Chief Search Artist Be Found Online

CARS.COM: REVOLUTIONIZING THE CAR SHOPPING EXPERIENCE

Cars.com is helping people fall in love with finding their perfect car via an AI-powered shopping experience and their latest brand campaign, “We Met on Cars.com.” In this session, Seth Goldberg, vice president, brand marketing, will share how the brand is leveraging a matchmaking approach to reinvent the brand, its site, and its advertising for a modern consumer.

Seth Goldberg

Vice President, Brand Marketing Cars.com

GE TRANSPORTATION: ENGINEERING USER EXPERIENCE FOR THE FUTURE

GE Transportation combines decades of industrial leadership with cutting-edge data science and analytics acumen to create an efficient, productive and reliable digital-rail ecosystem. In this session from Richard Baker, Global Director of User Experience at GE Transportation, you’ll learn how the company has used design-led thinking to transform their user experience for the future consumer.

Richard Baker

Global Director of User Experience GE Transportation