What Makes a Winning B2 Award Entry? (B2B Marketing Webinar Series)

Join us for a deep dive into the secrets behind a winning ANA B2 Award entry! In this exclusive webinar, you’ll gain insider knowledge on crafting standout submissions, featuring valuable insights from both past award winners and seasoned B2 Award jurors.

Moderated by Debbie Schildkraut, VP of the Business Marketing Practice at the ANA, this session includes a dynamic panel that will discuss what sets winning entries apart. Gain invaluable insights from Lisa Maxwell, Vice President of B2B and Partner Marketing at Mastercard and a Top Juror for the B2 Awards, who will share what judges look for and what differentiates the best entries. Additionally, Yatisha Forde, Senior Director of Insights, Thought Leadership, and Measurement at ANA's SeeHer, will discuss inclusivity in marketing and the value-add in participating in the B2 Awards’ GEM (Gender Equality Measure) category.

Hear firsthand from award winners like Kendra S. Lewinski, Marketing Lead for Carhartt Company Gear (CCG) and the 2024 ANA B2 Marketer of the Year, who will share her perspective on the submission process, what made her work stand out, and why the B2 Awards are so impactful.

This session is essential for anyone preparing a submission or looking to understand the markers of excellence and inclusivity in B2B marketing.

Why Attend?

• Gain exclusive insights into the ANA B2 Awards judging process

• Discover best practices for making your entry unforgettable

• Learn from past winners and top jurors about what makes a submission stand out

• Understand the importance of representation and inclusivity in B2B marketing

• Get motivated to showcase your top campaigns and creative strategies