Going Beyond the Transaction: Trust is More than a 5-Letter Word to ASICS - Email Excellence Webinar

“To earn trust, money and power aren’t enough; you have to show some concern for others. You can’t buy trust in the supermarket" – His Holiness the Dalai Lama. In recent years, empathy marketing has come to play a role in the retail space, but just showing empathy isn't enough. How do companies earn the trust of their consumers to get to know them better while also making sure that they hit their business goals? Learn how ASICS, a global footwear and apparel company, goes beyond the transaction and fosters trust between their consumers and their brand. ASICS' Jennifer Hoth, Director of Global Loyalty Marketing & CRM, and TJ Sizemore, Director Strategic Analytics, will share their insight.

Key takeaways include:

• Understand why customer trust is important for business growth
• How to gain your customer's trust
• How to keep trust once you've earned it

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