Recession-proof? Strengthening Your Brand in Turbulent Times

This event is over.

As recent disruptions due to COVID-19 and the resulting economic downturn influence every sector of business, it is more important than ever to focus on the power of analytics to help businesses thrive in even difficult times. In this webinar, we will discuss how to support decisioning and reduce risk by balancing the long- and short-term, leveraging scenario planning and increasing speed to insights. Using ROI Genome intelligence, which spans hundreds of billions of dollars in marketing spend, across 700+ brands in over 45 countries, we will show how brands have prospered through past downturns and give best practices for being adaptive in the face of change.