Winning in B2B: Delivering Excellence Today and Preparing for Tomorrow (B2B Thought Leader Webinar Series)

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With complexity comes opportunity – B2B commerce is substantially larger than B2C, and B2B leaders have successfully been harnessing the wave of digital transformation to evolve their capabilities and deepen their relationship with consumers. But what is the new bar for excellence in today’s complex macroeconomic environment, and what do seismic shifts in technology mean for B2B executives?

Come find out as our experts share our proprietary market research and real, best-in-class examples of what the smartest companies in the world are doing to prepare for the next decade of B2B digital experience, including a sneak preview of Merkle’s newest research, B2B Experience & Loyalty Futures: The View from 2030.

Key takeaways:

Real use cases and lessons learned of companies winning by leveraging new technologies
An overview of trends in the digital experience and technology market, across web/app, commerce, marketing, and personalization technologies
A framework you can use to apply innovation in your own B2B business, and lessons learned from Merkle experts on what innovations and new technologies move the needle with consumers
A sneak preview of Merkle’s newest research, B2B Experience & Loyalty Futures: The View from 2030, forecasting 4 major seismic shifts in industry and culture impacting digital business models, commerce, supply chain, and customer experience