Influencer Marketing Committee Meeting

This event is virtual only and no in-person option is available.

I. Announcements & Introductions (11:00-11:10 a.m. ET)

II. Member Discussion (11:10–11:30 a.m. ET)

III. Recipe for Success: Inside Sargento’s In-House Influencer Program (11:30-12:15 p.m. ET)
Discover how Sargento has crafted a winning in-house influencer program that combines authenticity with creative collaborations. In this session, the Sargento team will reveal how they select and nurture influencer relationships, provide clear creative direction, and align campaigns with brand values to create impactful content. Learn how this approach has driven engagement, built brand loyalty, and fostered connections with consumers—all while staying true to Sargento’s heritage and values.

Speaker:
Kirby Tousey, Social Media Manager, Strategy & Influencer Management, Sargento

IV. Meeting Consumers Where They Are: How Healthcare Brands Are Tapping the Power of Creators (12:15- 1:00 p.m. ET)
Healthcare brands face unique challenges in staying relevant, engaging, and trusted—especially in a highly regulated industry. But with the right approach, creator marketing is proving to be a powerful tool for education, advocacy, and action. Join Baptist Health and Open Influence as they share how hyper-local creators, experiential storytelling, and paid media strategies have helped Baptist Health connect with audiences in meaningful ways and drive awareness around critical health topics.This session will explore how brands can navigate compliance, counter misinformation, and build trust—proving that meeting consumers where they are, through authentic creator partnerships, can drive real, positive change in communities.

Speaker:
Valeska Valencia, Director, Reputation Manager + Head of Social, Baptist Health  
Elizabeth Ollis, Director of Brand Partnerships, Open Influence