Leveraging AI to Drive Customer Loyalty Performance - Virtual
Seats are limited and confirmation of attendance will be required in advance of the session.
In today's hyper-competitive market, traditional loyalty programs fail to resonate with customers. The outdated "spend $1, get 1 point" model is uninspiring and insufficient for fostering long-term loyalty. Customers are bombarded with choices, so they gravitate towards brands that truly understand them, provide genuine value, and invest in creating an emotional connection. The result? Companies that fail to evolve risk losing their most valuable customers.
Join us for an exclusive workshop to delve into the necessity of personalization in loyalty programs and how AI and Generative AI can deliver these experiences at scale, efficiently, and cost-effectively. This session will equip you with the tools and strategies needed to transform your loyalty program into a powerful customer engagement engine. Participants will leave with a comprehensive project plan to implement an AI-enabled strategy for their brand’s loyalty program.
Led by a Loyalty Expert, with 20 years of experience in the loyalty industry, our facilitator will guide you through a hands-on approach to improve your loyalty program in three key ways:
- Structuring Your Loyalty Program: Learn how to design a program that drives deep emotional engagement among your customers.
- The Importance of Personalization: Understand why personalization is crucial and how to integrate it seamlessly into your loyalty initiatives.
- Leveraging AI and ML: Discover how Artificial Intelligence and Machine Learning can be your greatest allies in achieving scalable and cost-effective personalization.
Target Audience
This workshop is ideal for marketing, customer experience, and loyalty program management professionals who are ready to innovate and lead the charge in personalized customer engagement. This session best serves Sr. Managers and above, at brands starting their personalization journey, having reasonable MarTech tools/support infrastructure, and looking to leverage AI as an enabling tool.
Download the full benefits here
- Setting the Stage (10min)
- Loyalty Program Structure (45min)
- Loyalty Program Structure Exercise Part I (30min)
- BREAK (5min)
- Maximizing Personalization through Data-driven Insights (25min)
- AI Use Cases for Loyalty (40min)
- Loyalty Use Case for Exercise (15min)
- Closing (10min)
when
Start: Thursday, April 24, 2025 at 2:00pm
End: Thursday, April 24, 2025 at 5:00pm
WHERE
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Leveraging AI to Drive Customer Loyalty Performance - Virtual | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $199 | Silver Tier $299 | Nonmember $399 | ||||
Instructors
Lia Grimberg
Lia Grimberg
Lia Grimberg is the Principal of Radicle Loyalty, a personalization and loyalty consulting firm. Radicle Loyalty helps you find the root of the issue, the radicle. We analyze your data, gather insights, and use it to personalize your communications with your customers. Radicle Loyalty creates marketing strategies and designs loyalty programs to correct customer behavior and drive emotional loyalty.
With 20+ years in loyalty both as a practitioner and a consultant, Lia honed her loyalty and marketing skills during her corporate career at companies such as The Bay, Loblaw, LoyaltyOne, The Home Depot, and American Express.
Lia guest lectures at various educational institutions, including the Canadian Marketing Association, The Schulich School of Business at York University, and George Brown College.
Lia holds an MBA from The Schulich School of Business at York University, a CLMP (Chartered Loyalty Marketing Professional) designation, and a post-graduate degree in Artificial Intelligence from the University of Texas at Austin.