Brand Management Committee Meeting
when
Start: Tuesday, April 8, 2025 at 11:00am
End: Tuesday, April 8, 2025 at 1:00pm
WHERE
Via Virtual (Eastern Time)
Virtual Only
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Brand Management Committee Meeting | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier N/A | Nonmember N/A | ||||
Welcome and Opening Remarks
Session I. Ad Age Small Agency of 2024, Quaity Meat Creative
Speaker:
Jonathan King, Head of Growth, Quality Meats Creative
Session II. Igniting Cultural Movements: A Blueprint for Brand Building
Scott Goodson is the founder of StrawberryFrog, the Gen AI agency MachWon, the experience innovation agency Inplural, and a bestselling author. In today's dynamic marketplace, building a brand goes beyond traditional marketing tactics; it requires igniting a cultural movement that resonates with consumers on a deeper level. This talk will explore the transformative power of cultural engagement in brand building, illustrating how brands can position themselves as leaders in social change and community connection.
We will delve into key strategies for identifying cultural trends and aligning brand values with the passions of your target audience. With the advent of AI technology, brands can now optimize messaging and turbocharge movements by analyzing data points that reveal where cultural movements are gaining traction. By leveraging these insights, brands can allocate resources effectively, ensuring that their efforts are directed towards initiatives with the highest potential for impact. Through case studies and real-world examples, we will examine successful brands that have sparked movements, highlighting the essential components of their strategies. Participants will leave with actionable insights on how to cultivate a brand that not only stands out in a crowded market but also inspires and mobilizes consumers towards a shared purpose.
Join us to discover the vital role that cultural movements play in modern branding and learn how to effectively harness the power of AI to drive brand growth and societal impact. Together, we can redefine what it means to build a brand in today’s culturally rich landscape.
Speaker:
Scott Goodson, CEO/Founder, StrawberryFrog
Session III. More information to come...
Speaker:
Closing Remarks
**Schedule subject to change
SPEAKER BIOS
Webinar information, if available, will be provided to registrants only.