Analytics & Data Science
when
Start: Wednesday, April 9, 2025 at 11:00am
End: Wednesday, April 9, 2025 at 1:15pm
WHERE
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Attend via Webinar | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Nonmember N/A | ||||
| Will Not Attend | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Nonmember N/A | ||||
Welcome & Introductions (11:00- 11:10AM ET)
Tina Jordan, Vice President, Data Excellence & Privacy, Association of National Advertisers
I. EVOLUTION OF CONSUMER INSIGHTS IN THE DIGITAL/AI WORLD (11:10am - 11:45am ET)
Kalindi will share her vision of the future of consumer insights and share practical tips and examples of how the consumer insights function and continues to generate value and business impact in this very fast, constantly evolving digital/AI world.
Speaker: Kalindi Mehta, Global Vice President, Consumer Foresight, Strategy & Predictive Analytics The Estée Lauder Companies
II. SESSION 2 (11:45am - 12:20pm ET)
III. THE POWER OF DATA: NAVIGATING THE INTERSECTION OF SOCIAL LISTENING, ANALYTICS, AND AI IN MARKET RESEARCH (12:20pm -12:50pm ET)
In this seminar, we explore the critical role of data in reshaping the future of market research through the integration of social listening, advanced analytics, and AI. Danny Gardner, Head of Social Media Insights and Analytics at Haleon (formerly GSK Consumer Health), brings his deep expertise in data-driven decision-making to the conversation, offering valuable insights into how these powerful tools can transform research practices. Danny will address key industry challenges, such as the ongoing ‘sample size matters’ debate, the concerns surrounding AI’s impact on market research jobs, and the myth that social listening can replace traditional research methods. Instead, he will emphasize how these data sources should not be seen in isolation but as complementary tools that, when combined, provide a richer and more accurate picture of consumer behavior. This session will reinforce the importance of leveraging data in all its forms—social listening, analytics, and AI—to make informed, actionable decisions that drive business success. Join us as we unpack how to harness the power of data to unlock insights, fuel innovation, and navigate the evolving landscape of market research.
Speaker: Danny Gardner, Analytics Manager, US & North America Social Intelligence Lead Consumer Business Insights & Analytics, Haleon
IV. OPEN FORUM & CLOSING REMARKS (12:50pm - 1:15pm ET)
Webinar information, if available, will be provided to registrants only.