Marketing Operations and Transformation Forum
when
Start: Friday, April 11, 2025 at 11:00am
End: Friday, April 11, 2025 at 1:00pm
WHERE
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Attend Virtually | Client-Side Tier $0 | Platinum Tier N/A | Gold Tier N/A | Silver Tier N/A | Nonmember N/A | ||||
| Will Not Attend | Client-Side Tier $0 | Platinum Tier N/A | Gold Tier N/A | Silver Tier N/A | Nonmember N/A | ||||
Submit all shout-outs to Peter Kenigsberg (pkenigsberg@ana.net) by April 7 to be included.
II. AGILE TRANSFORMATION JOURNEY #1: CHEWY (11:10 – 11:45a.m. ET)
Our first of two stories on agile transformation will be told by Shanna Quintero, director of marketing operations at Chewy. An agile certified scrum master, Shanna established agile practices to increase market response for channels including social, CRM, and web, reducing workflow times by an average of 30%. Discover the transformational effect of Agile from Shanna’s experience.
Speaker:
Shanna Quintero, Director of Marketing Operations – Chewy
III. AGILE TRANSFORMATION JOURNEY #2: LINCOLN FINANCIAL (11:45a.m. – 12:20p.m. ET)
Liz Tarter, vice president of marketing operations at Lincoln Financial, will share our second featured story on agile transformation. As the business product owner of Adobe Workfront, Liz has championed agile to redefine Lincoln Financial’s project management approach. Here, Liz will talk about her role as a scrum master team leader, her governance strategy, and the KPIs she tracks to ensure the agile workflow is being carried out successfully.
Speaker:
Liz Tarter, Vice President, Marketing Operations – Lincoln Financial
IV. BREAK (12:20 – 12:25p.m. ET)
V. INTERWELL HEALTH ALIGNING PEOPLE BASED ON SHIFTING COMPANY STRATEGIES (12:25 – 1:00p.m. ET)
As a strategic center of excellence for the marketing organization, marketing operations leaders must take a proactive role in organizational design. A successful enterprise always begins with its people, which is why Sam Cornblath has made people management a priority. With responsibilities towards planning, Sam’s birds-eye view of Interwell Health allows him to redirect people to the right roles based on the business’ growth objectives. Learn how Sam is undergoing this critical transformation at Interwell, and how you can begin to do the same in your organization.
Speaker:
Sam Cornblath, Senior director, Marketing Planning and Operations – Interwell Health
Webinar information, if available, will be provided to registrants only.