MarTech Committee Meeting: Maximize Your Marketing Potential: Insourcing vs Outsourcing Battle Plan
when
Start: Thursday, April 10, 2025 at 11:00am
End: Thursday, April 10, 2025 at 1:00pm
WHERE
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Attend via Teleconference | Client-Side Tier $0 | Platinum Tier N/A | Gold Tier N/A | Silver Tier N/A | Nonmember N/A | ||||
| Will Not Attend | Client-Side Tier $0 | Platinum Tier N/A | Gold Tier N/A | Silver Tier N/A | Nonmember N/A | ||||
I. Welcome & Introductions
John Hardy, SVP, MarTech, ANA
II. Committee Overview
III. In-Sourcing vs. Outsourcing Marketing Technology & Operations: Key Considerations and Best Practices
Join us for an insightful session exploring the critical decision-making factors behind in-sourcing or outsourcing marketing technology and operations functions, and finding the right balance for a hybrid operation that taps the best of both. This meeting will feature presentations by Bill Lederman from Isocrates and Mairi Fogle from Kimberly-Clark, providing perspectives from both an experienced outsource vendor and a senior marketing technology leader at a major brand.
The session will examine:
- Pros and cons of in-sourcing vs. outsourcing
- Risks, challenges, and "trap doors" to avoid
- Staffing, training, cost, and budget implications
- Best practices for managing outsourced partners to ensure productivity, efficiency, and transparency
- Strategies for balancing in-house and outsourced functions for maximum impact
IV. Roundtable Discussion with Q&A
V. Closing Remarks, What's Next?
Speakers
Bill Lederer, Chairman and CEO, iSOCRATES
Mairi Fogle, Performance Media Lead, Kimberly-Clark
Webinar information, if available, will be provided to registrants only.