The Strategy Brief: Roadmap to Alignment & Clarity - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

In today's fast-paced business reality, professional marketers often find themselves inundated with documents and presentations outlining a variety of strategic information and creative direc-tion. While these materials may contain valuable insights, they frequently lack a cohesive format that captures critical information in one accessible location. This fragmentation can lead to the launch of key brand initiatives that lack connection to the original strategic background, resulting in misaligned outcomes or incomplete planning.

The Strategy Brief serves as the definitive "one-stop-shop" for vital strategic information, inte-grating elements that inform a wide array of significant brand documents and activities. From Business Plans, Marketing Plans, Creative Briefs, and Media Plans to New Product Develop-ment plans, Market Research requests, and potential Mergers and Acquisitions strategies, the Strategy Brief provides the foundational strategic information necessary for informed decision-making.

Our Strategy Brief Workshop is designed to illustrate the critical importance of this document, detailing its components, exemplifying what excellence looks like in each element, and demon-strating its optimal application within your organization. Participants will learn when and how to employ the Strategy Brief effectively, ensuring all relevant stakeholders are aligned and in-formed throughout the marketing process.

Target Audience
The workshop is tailored to those who need to understand and utilize comprehensive strategic information to guide their marketing efforts, ensuring all relevant stakeholders are aligned and informed throughout the marketing process. This workshop is designed for professional market-ers working in various roles, including:

• Marketing Managers and Directors responsible for overseeing marketing campaigns and ensuring alignment with strategic business objectives
• Brand Managers focused on developing and maintaining brand identify and ensuring consistency across marketing efforts
• Strategic Planners involved in long-term planning and development of marketing
• Product Managers requiring a deep understanding of marketing positioning and insights
• Market Researchers charged with gathering intelligence to inform strategic decisions
• Creative Partners who would benefit from understanding the strategic foundations that in-form creative briefs and campaigns

Download the full benefits here

• Setting the Stage (10min)
• Strategy Brief Overview (30min)
• Deep Dive Into Strategy Brief Components: Purpose & 4 P's (30min)
• BREAK (10min)
• Deep Dive Into Strategy Brief Components: Marketing Goals (20min)
• Deep Dive Into Strategy Brief Components: Positioning & Get-To-By (40min)
• Closing & Activation (10min)