ANA Members-Only Email Evolution Conference – One Day Immersive (In-Person Only)

Join us in the Atlanta Metropolitan Area on Friday, May 16, 2025, for this Email Evolution Immersive, a one-day conference dedicated to the transformative power of email marketing. As one of the most cost-effective digital marketing channels, email continues to prove its value in reaching, engaging, and converting customers at every stage of their journey. We’ll highlight how brands leverage email marketing to achieve significant revenue contribution while maintaining budget efficiency. Gain insights into the state of the channel, deliverability, tech and operational advancements, and the latest ways marketers are crafting compelling campaigns and journeys that not only drive conversions but also foster long-term customer loyalty.

We'll also delve into the latest trends and innovations shaping the email marketing landscape, like AI, omni-channel and marketing automation. As e-commerce continues to expand, email remains a critical tool for driving online sales and enhancing customer experience. Industry experts will share cutting-edge strategies, from advanced segmentation and personalization to automation and AI-driven content. Whether you're a seasoned marketer or new to the field, this conference offers a unique opportunity to stay ahead of the curve, network with peers, and discover how email marketing can evolve to meet the dynamic needs of today's digital consumers.

when

Start: Friday, May 16, 2025 at 9:00am

End: Friday, May 16, 2025 at 3:00pm

WHERE

Synchrony Financial
4125 Windward Plaza
Alpharetta, GA 30005

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Nonmember
Registration
Registration	Client-Side Tier $0	Platinum Tier $0	Gold Tier $299	Silver Tier $399	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net

Agenda

TIME	EVENT DETAILS	LOCATION
Friday, May 16, 2025
9:00am - 9:30am	REGISTRATION OPENS AND NETWORKING BREAKFAST
9:30am - 10:00am	WELCOME, OPENING REMARKS, HOUSEKEEPING David C. Morgan Business Marketing Practice & EEC ANA Kelly Haggard VP, Channel Optimization and Innovation Synchrony / EEC Co-Chair Jose Cebrian EVP, Vertical Lead Merkle / EEC Co-Chair Scott Cohen CEO InboxArmy / EEC Co-Chair
10:00am - 10:30am	OPENING KEYNOTE Speaker TBA
10:30am - 11:00am	THE KPI FIRESIDE - ATTRIBUTION, METRICS, AND MORE The struggle continues to be real when it comes to getting proper attribution for the email and mobile messaging channels. In this panel discussion, hear from the experts on the ground who may (or may not) have solved the attribution puzzle. You'll learn about the questions to be asking, the places to look, and the arguments to make when making the case for the email channel. Scott Cohen CEO InboxArmy / EEC Co-Chair
11:00am - 11:15am	COFFEE BREAK
11:15am - 11:45am	ADA AND ACCESSIBILITY IN EMAIL Speaker TBA
11:45am - 12:15pm	THE TECHNICAL REQUIREMENTS OF BEING AN EMAIL MARKETER IN 2025 (AND BEYOND) The role of an email marketer continues to evolve and has become more data-driven, strategically focused, and reliant on understanding how to deliver the most from tools and technologies that continue to grow in sophistication. The new email marketer has to have a deep understanding of customer behavior, data analysis, AI, and how their ESP should integrate with other tools in their MarTech stack. From creating personalized and targeted campaigns to customer experience optimization across the entire marketing funnel and lastly embracing an agile way of working, we will cover what it means to be an email marketer today and what skills are needed to drive success for your email program. Jose Cebrian EVP, Vertical Lead Merkle / EEC Co-Chair Kelly Haggard VP, Channel Optimization and Innovation Synchrony / EEC Co-Chair
12:15pm - 12:30pm	AWARDS PRESENTATION EEC AWARDS - NOMINATIONS AND WINNERS Ryan Phelan CEO RPE Origin Jose Cebrian EVP, Vertical Lead Merkle / EEC Co-Chair
12:30pm - 1:45pm	NETWORKING LUNCH AND ROUNDTABLES
1:45pm - 2:15pm	PANEL #2 Speaker TBA
2:15pm - 2:45pm	SESSION #3 Speaker TBA
2:45pm - 3:00pm	AFTERNOON BREAK
3:00pm - 3:30pm	PANEL #3 Speaker TBA
3:30pm - 4:00pm	SESSION #4 Speaker TBA
4:00pm - 4:30pm	CLOSING KEYNOTE Speaker TBA
4:30pm - 4:45pm	CLOSING REMARKS David C. Morgan Sr. Manager, Business Marketing Practice & EEC ANA Kelly Haggard VP, Channel Optimization and Innovation Synchrony / EEC Co-Chair Jose Cebrian EVP, Vertical Lead Merkle / EEC Co-Chair Scott Cohen CEO InboxArmy / EEC Co-Chair

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.