Content First Omnichannel Planning - Virtual | School of Marketing | ANA

Content First Omnichannel Planning - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

Consumers and business buyers shop across multiple channels and devices and are bombarded with information. Only brands that deliver integrated omnichannel experiences can cut through the clutter. In fact, research shows that marketers using three or more channels in any one campaign earned a 494% higher purchase rate than those using a single-channel campaign.*

Sounds simple, but modern marketing channels are technically complex. They require channel-specific expertise and optimization tactics, specialized production tools, and a constant flow of content. With so many channels in play, it often feels impossible to get everything aligned. As a result, marketers frequently operate in silos. CMOs often cite these organizational silos as the biggest internal challenge to meeting revenue targets. When objectives and plans are channel-centric it leads to disjointed customer experiences that can fracture brand trust and derail prospects on the path to purchase.

In order to maximize their multi-channel efforts, brands must employ approaches that deliver cohesive omnichannel experiences —to capitalize on points of efficiency, cut through the content clutter, and build resonant relationships that lead to advocacy and loyalty.

In this hands-on workshop, you will learn a customer-centric approach to integrated marketing planning that puts your customer’s content needs first and drives marketing efficiencies in a multichannel environment. You’ll walk away equipped with practical tips and proven frameworks for gaining cross-channel alignment that empowers you to deliver compelling omnichannel experiences, advance the customer journey, and drive revenue.

Who is this workshop for?
This workshop is ideal for mid-level and senior marketers who are responsible for integrated marketing planning and the customer experience. It is designed for both B2B and B2C marketers with the authority to initiate change across their organization.

Download the full benefits here

 

  • Setting the Stage (10min)
  • The Risk and the Reward (20min)
  • Establish Overarching Objectives (20min)
  • Understand Your Customer's Content Needs (20min)
  • Create a Customer Centric Content Plan (30min)
  • BREAK (5min)
  • Program Content Across Channels (30min)
  • Sequence Content to Advance the Journey (10min)
  • Establish Integrated Planning Best Practices (15min)
  • Maintain Customer Centricity (10min)
  • Create an Action Plan (5min)
  • Closing (5min)

when

Start: Tuesday, April 15, 2025 at 2:00pm

End: Tuesday, April 15, 2025 at 5:00pm

WHERE

Virtual Workshop (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration
Content First Omnichannel Planning - Virtual Client-Side Tier $0 Platinum Tier $0 Gold Tier $199 Silver Tier $299 Nonmember $399

Instructors

trainer

Patty Radford Henderson

Founder and CEO
Annum

Patty Radford Henderson is a senior strategist, former agency owner, speaker, educator, and startup founder with over 25 years of experience. She’s worked with Aveda, Thomson Reuters, Red Wing Shoes, General Mills, Northwestern Mutual, Shinola, and Medela and has held leadership positions at Target and Regis. Patty has a passion for sharing the proven frameworks she’s developed throughout her career and has been a speaker and educator since 2008. Her areas of expertise lie in brand building, content strategy, integrated marketing planning, and the omnichannel customer experience.

After struggling to find a solution that met her integrated planning needs, Patty founded Annum to empower strategic multi-channel marketers with integrated planning software that smashes organizational silos and guides teams in creating cohesive and compelling omnichannel customer experiences that drive more revenue. Annum transforms the planning process by centering the cross-functional team on the holistic customer experience and integrating with project management and production tools to automate workflow from planning to execution.