Perfect Parenting: The Disconnect Between Moms & Marketers

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Although motherhood can be a stressful and overwhelming experience, it is encouraging to see anxiety levels among moms receding since last year. However, despite the decrease in maternal anxiety rates, most mothers say it's important to be the 'perfect parent.' Join Dominique De Lope, senior manager of trade insights with BabyCenter and What to Expect, to learn about Gen Z and Millennial mothers' changing definition of parenting success, what really influences moms' perceptions, and how they feel about their depiction in advertising and marketing campaigns.