Corona's "Native Sportscasters” How to Democratize Soccer Matches for Indigenous Communities

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Join Yune Aranguren, Corona’s Brand Director in Mexico to discuss “Native Sportscasters,” a soccer platform developed for people who‘s native tongue were various indigenous languages and the brand set itself to bring soccer matches to fans in their original tongues, such as Maya, Zapoteca, Mixe and Nahuatl — an innovative way to democratize soccer access to all Mexican fans.