Speaker:
Bruce Biegel
Senior Managing Partner
Winterberry Group
A strategic advisor and seasoned executive with more than three decades of experience, Bruce Biegel has led hundreds of engagements in global growth strategy, commercial diligence and enterprise data and technology for firms in advertising and marketing, commerce, media, brands and agencies. Working with executive teams and investors, he provides the depth of insight from Winterberry Group’s market experience combined with hands on experience as an operator and investor. As an entrepreneur, Bruce has hands-on experience building companies from the ground up, founding and selling two companies prior to establishing Winterberry Group. In addition to his role at Winterberry Group, Bruce has served as a senior advisor to investment bank Petsky Prunier LLC, as a member of the DMA board, an I-COM program chair and data start up juror and as a judge for the CODI, ANA Reggie and Echo awards. He is also an advisor to and member of the board of directors for several private agency, data and technology companies.
The Outlook for Identity in the Advanced TV Ecosystem
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In this session we will explore how identity is evolving and going to continue to evolve in the converging, yet fragmented landscape of linear and connected TV. While programmatic identity has gone through a significant change in the past three years with regulatory and browser changes impacting the deprecated cookie landscape, there has never been a more interest in this rapidly expanding market opportunity. With spend growing +25% across geographies, the questions on how to develop insights, measure and attribute spend and optimize activation is top of mind for brand marketers, media companies and the entire broadcast and AdTech supply chain.
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when
Start: Wednesday, June 29, 2022 at 3:00pm
End: Wednesday, June 29, 2022 at 4:00pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***