Martech Procurement Resources for Marketers and Procurement Specialists

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Marketing technology has been identified as an essential component of helping marketers manage business transformation, so the ANA has made martech a critical priority and has established it as a strategic capability in order to help marketers master the stack. Martech spending has doubled in the past two years to approximately $121.5 billion globally in 2019, with the number of martech vendors growing to 8,000.

As growth continues, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. ANA has built a solution by retaining the Venable LLP, our data and technology law firm, to create a suite of legal documents to streamline procurement decisioning and the martech procurement process and drive toward a more efficient evaluation and negotiation.

Learn how these tools can help marketers secure substantially better value out of your martech investment, drive growth, and eliminate waste.