Navigating Changing Consumer Behavior during COVID-19

This event is over.

As the global pandemic creates massive changes in our society, marketers are seeking the right path forward. In this webinar, data, insights and consulting leader Kantar examines how consumers and brands have been transformed by COVID-19 and provides guidance for how brands can emerge stronger in the years ahead.

Trends discussed will include:
Consumer purchase patterns and brand loyalty shifts
New habits in consumer media usage
Changes in how and where brands are advertising, by media and category
What brands need to know to best navigate this profound transformation

During this webinar, the presenters will discuss recent data and critical insights on the current changing environment facing marketers as well as essential strategies for today to prepare for emergence from crisis tomorrow.