How To Build An Attribution Model For TV Advertising In 2020

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Attributing the results of linear TV advertising is very different than digital advertising, but it’s quite possible to measure the impact TV campaigns have on consumer behavior and what can be done to improve a campaign’s effectiveness. In this webinar, Simulmedia will present a step-by-step guide for how to create one’s very own TV attribution model.

In this webinar, you'll learn:

How TV advertising can give practitioners valuable insights into their audiences and the impact that their TV campaigns have on consumer behavior.
The ideal framework for thinking about TV attribution.
How to make sure users can trust the data, including pixel placement and ratings accuracy, that feed the model.