Six Ways to Redesign Scope of Work Programs in Uncertain Times

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We live in uncertain and complex times. Advertisers are revisiting their budgets, marketing strategies, and scopes of work. That is not always a simple task in a marketing world that continues to increase in complexity.

Advertisers need to redesign scope of work programs to fit the environment we are in right now. The pandemic has made global advertisers acutely aware of the need to be able to adapt and pivot quickly with their agencies. Advertisers are being affected differently as markets are closing and re-opening at different intervals. They must mobilize and coordinate activities across multiple brands in markets that are experiencing varying stages of readiness. In this webinar, hear top recommendations from Decideware to help shape a successful approach to scope of work programs between advertisers and agencies.