Drive Brand Growth Using Messaging Supporting Multicultural and Inclusive Communities

It's been said that brands that are a force for good are also a force for growth. Consumers are paying attention to these messages in order to decide where to place their loyalty and sense of trust. As an industry, it's time to make the commitment to see ALL. When our creative campaigns are inclusive of cultures, identities, and abilities, we send the message that we value, respect, and connect with all consumers.

ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) is leading the industry in prioritizing diversity and inclusion under the umbrella of #SeeALL: #SeeALLcultures #SeeALLidentities #SeeALLabilities. In this webinar, hear from AIMM senior leaders and board members about their journeys to shore up brand partnerships and take stances against xenophobia, racism, and hate targeting Asians, Blacks, Hispanics and LGBTQ segments, which have escalated during the COVID pandemic.

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