The Podcast Story: Brand Safety & Suitability

This event is over.

While podcast popularity and advertising investments continue to soar, some marketers have questions around the best way to navigate brand safety and suitability in podcasts.

Audacy has embarked on a first-of-its kind study that uncovers the true perceptions of podcast listeners. Join our panel to learn about the myths and realities of brand-safe content:

Where ad placement matters, and what podcast listeners find as suitable ads
Whether controversial podcast topics or guests have an impact on brand favorability and purchase
What role does podcast genre play in brand-safe content