First Party Data – The Silver Bullet in Your 2024 Marketing Strategy

Marketers are always hunting for the silver bullet in their marketing strategy and programs. The good news? They have it right under their nose in the form of first-party data. As privacy regulations evolve and third-party cookie deprecation is on track for the latter party of 2024, brands have a wealth of audience insights in their first-party systems.

In this discussion, Michelle Taves, CEO of Porch Group Media and Luci Rainey, former marketing executive of Comcast and PODS, will share insights into the evolving marketing and data landscape, how first-party data can power your competitive advantage in 2024, and tips to encourage consumer to share more of their data to power your performance.

Topics:

• How to leverage your first-party database to maximize your marketing impact
• Tips on how to encourage your clients to share more first-party data
• Types of third-party that you should prioritize for audience insights

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