Smile Stunt: Reaching Fans in Unexpected Ways and in Unsuspecting Places

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Join Danielle Kupchak, EVP of Global Creative Content, as she takes us through the ins-and-outs of the Smile Movie Stunt, which Ad Age calls one of the most viral advertising campaigns of 2022. She and her team put actors in high-profile public locations smiling menacingly for hours, garnering an extraordinary amount of media/press coverage and engagement.