mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20How%20Allstate%20Uses%20Tactile%20Printing%20to%20Lift%20Direct%20Mail%20Response%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fwebinars%2Fshow%2Fid%2FCOMWW-230228%0A%0AThe%20use%20of%20Tactile%20printing%20is%20becoming%20more%20and%20more%20common%20in%20direct%20marketing.%20It%20uses%20technologies%20that%20can%20print%20raised%20images%2C%20text%2C%20or%20patterns%20to%20give%20a%20tactile%20quality%20to%20a%20substrate.%20Tactile%20marketing%20can%20provide%20a%20strong%20connection%20between%20a%20marketable%20content%20strategy%20and%20the%20consumer%E2%80%99s%20need%20to%20physically%20interact%20with%20the%20brand.%20Utilizing%20print%20techniques%20such%20as%20Tactile%20that%20enhance%20the%20traditional%20benefits%20of%20a%20physical%20mail%20piece%20could%20in%20turn%20drive%20higher%20response%20rates.%20%0D%0A%0D%0AAllstate%20will%20share%20the%20test%20it%20performed%20that%20confirms%20that%20enhancing%20their%20Direct%20Mail%20creative%20solutions%20via%20Tactile%20designs%2C%20makes%20their%20brand%20more%20recognizable%2C%20better%20resonates%20with%20the%20consumer%20which%20in%20turn%20creates%20lift%20in%20results.%20%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A