Do This, Not That: Email Marketing Tips That WORK

Forget what you think you know about email marketing and gain a better understanding on how prospects notice, process and respond to your marketing messages. In this session, Jay Schwedelson, President and CEO of Worldata and Founder of SubjectLine.com, will guide you through the latest email best practices to cut through the noise and ensure your emails are making an impact. He’ll zero in on how to increase open rates with a few easy tweaks, how to get more responses on email offers and how you can improve email marketing ROI. From how to craft the best performing subject lines to creating interactive designs - this session will deep dive into what’s proven to drive strong direct marketing results via email right NOW.

Key takeaways include:

• Offers that will generate a huge increase in response
• The best time, day and frequency to send your email campaigns
• Words you can implement into your subject lines today to increase open rates
• Email pitfalls to avoid that are holding back increased performance
• Data from the last 60 days that can radically increase your email open rates

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