The Future of Search Marketing: What's Now. What's Next.

From marketplaces to smart speakers to augmented reality - search is becoming a marketing channel that lives throughout the customer journey. In this webinar, learn where search is going, how consumers are changing, and what marketers need to do about it to get ahead.

This session will cover the past, present, and future of the dynamic SERP (search engine results page) and what marketers need to know about it. We'll be enough in the clouds for the visionary CMO, and enough in the weeds that a marketing director can leave with actionable take-a-ways.

Attendees will learn:

• Understanding of new trends and ad formats
• Decoding the evolving ecosystem of devices & screens
• Case studies from brands that are leading the way
• Actionable recommendations for brands to implement today

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