Oreo: Becoming a Brand of Choice with Millennials & Gen Z (Marketing to Millennials & Gen Z Series)

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How has a 100 year-old brand stood the test of time to become one of the most trusted brands among millennials and gen Z? From imaginative flavors to turntables that play cookies, the Oreo brand’s culturally-attuned innovations and playful brand acts have contributed to its industry-leading revenue growth and broad appeal. In this webinar, Oreo will share how this classic American icon has stayed fresh and relevant across different generations and cultures, while honoring its storied past.