How to Succeed with AI in B2B Marketing: Practical Content Planning and Production Uses (B2B Marketing Webinar Series)

Innovative B2B marketing leaders should be at the forefront of exploring new technologies to gain a competitive edge and drive digital transformation. This webinar delves into the impact of generative AI on marketing practices and outlines how teams can make use of today’s tools to create higher-performing campaigns by identifying key personas, adjusting messages by journey stage, building a repeatable style, and creating testable content in multiple formats.

Key Focus:

• The Paradigm Shift: Understand how generative AI, stand-alone services such as ChatGPT and Claude, or integrated tools such as Copilot, is supporting B2B marketing teams by moving from predictive modeling to enabling rapid, data-backed content creation.
• Empowering Curiosity: Discover how generative AI, fueled by quality data, empowers marketers to ask critical questions, enabling them to explore possibilities like tone adjustments, narrative crafting, and understanding buyer engagement more deeply.
• The Democratization of AI in Marketing: Learn how it acts as an equalizer in the marketing domain, offering powerful tools that don't necessarily demand large budgets or teams but require prompt engineering, strategic pilot testing, and quality data input.
• Practical Applications and Real-World Examples: Dive into the practical use of generative AI in B2B campaign development, strategy formulation, keyword identification, persona development, and content creation. Special emphasis will be placed on the skill of prompt engineering and the development of prompt containers.

Why B2B Marketing Practitioners Should Attend:

This webinar is an exploration of use cases for content creators, B2B demand gen and ABM marketers. It highlights the critical role of quality data, the art and skill of prompt engineering, and the tactical execution informed by data. Attendees will gain insights into leveraging “test and learn” methods for continual improvement and staying ahead in a rapidly evolving landscape.

Join us to explore how generative AI is creating a new playing field for innovative, agile marketing teams.