Using Thought Leadership to Influence Buyers and Drive Purchasing Behaviors (B2B Marketing Series)

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Quality thought leadership is critical to a business’s bottom line and reputation – and it has greater commercial impact than marketers realize – but the field is awash in mediocre and irrelevant content. During this webinar, we will cover the results of our LinkedIn/Edelman Thought Leadership Report and explore the strategies and tactics companies can implement to bolster their approach to thought leadership and product content that reaches the right audiences and generates commercial results. During this webinar, you’ll learn:

How thought leadership influences B2B purchasing behaviors throughout the customer journey.
Why it’s getting harder to impress B2B buyers.
Why thought leadership is more trustworthy than product marketing.