ANA Innovation Day @ MillerCoors (Members Only Conference) presented by A+E Television Networks
This event is over.
Please click here to download the conference booklet.
Innovation, according to dictionary.com,is (1) something new or different introduced and (2) the act of innovating; introduction of new things or methods. Successful marketers innovate by finding new ways to reach customers, developing breakthrough new products, and more.
Hosted by MillerCoors — a company where innovation has always been part of the corporate culture—this complimentary ANA members only conference will feature sessions from leading marketers and thought leaders who will share their case histories in marketing innovation.
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Agenda
8:15am | Breakfast |
9:00am |
General Session MILLERCOORS: FROM IDEA TO COMMERCIALIZATION Scott Meek Andrew Zrike KELLOGG’S INNOVATION IN BIG DATA Aaron Fetters A&E’s ‘DUCK DYNASTY’ LEVERAGES SOCIAL INNOVATION TO DRIVE SUCCESS Lori Peterzell RITE AID DRIVES CUSTOMER LOYALTY THROUGH TECHNOLOGY INNOVATION John Learish Tony Bucci |
12:50pm | Luncheon |
1:50pm |
General Session Continued THE DEATH OF BRANDED ENTERTAINMENT AND THE RISE OF STORY-BASED MARKETING Dave Rosner Scott Donaton KILLERSPIN INNOVATES THROUGH ENGAGEMENT Robert Blackwell |
4:00pm | Beertails Reception |