ANA Effective Brand Marketing @ Visit Philadelphia (Members Only Conference)

This event is over.

In today’s evolving marketing landscape, it is becoming harder to develop effective brand marketing campaigns among today’s customers. Brands must take advantage of all channels of communication and leverage insights, innovation, experiential marketing, content and more in order to establish unique connections with their consumers. This complimentary ANA members only conference will feature sessions from leading marketers who will share their innovative and experiential approaches to building an overall effective brand marketing strategy to ultimately grow their business and drive sales

Parking information: The Autopark at Independence Mall is the parking garage attached to the visitor center and can be accessed along 5th or 6th street between Market & Arch Street. The physical address of the garage can be found below. Rates apply.

41 North 6th Street,
Philadelphia, PA 19106

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, April 20, 2016
8:15am	Breakfast
9:00am	General Session
	VISIT PHILLY INTEGRATES EXPERIENTIAL MARKETING & SOCIAL MEDIA While offline engagement may be the first thing that comes to our minds when experiential marketing is discussed, social media is a great medium that can be leveraged. In this session, Visit Philly will share how they integrate social media and experiential marketing with campaigns like #visitphilly photo spots activation. Colleen Wyse Vice President of Strategic Initiatives Visit Philadelphia
10:05am	DIGITAL INNOVATION TRANFORMS THE CAMPBELL’S SOUP BRAND Campbell, whose brands include Campbell's Soup, Prego, V8 and Pepperidge Farm, will hike digital spending to 40 percent of its media budget in 2016. In this session, the head of content marketing will discuss how the brands of The Campbell Soup Company are transforming digitally, revamping social media, and their approach to content marketing that is changing how Campbell brands go-to-market. James Gilbert Director of Content The Campbell Soup Company
10:55am	Networking Coffee Break
11:10am	STARR RESTAURANTS: INNOVATIVE SOCIAL LISTENING AMPLIFIES BRAND MARKETING The Starr Restaurant Organization is a group of 33 restaurants in Philadelphia, New York City, Atlantic City, Washington D.C. and South Florida. Founder and CEO of STARR Restaurants, Stephen Starr, is consistently named as one of the most innovative and prolific restaurateurs in the country. In this session, they will share their Brand Marketing story and how social media and social listening plays a tremendous role in their marketing and brand innovation. Laurie Satran Social Media Strategy Manager STARR RESTAURANTS
12:00pm	Lunch
1:00pm	General Session cont. CARMAX: EVOLVING A BRAND ON TRANSPARENCY, HONESTY, AND INTEGRITY CarMax has long been an admired brand, building its reputation on an honest sales process and transparent pricing. For over twenty years, customers have been crazy about its no-haggle prices and outstanding customer service. In this session, they will share how they have smartly evolved their brand positioning, one that better communicates its promise of transparency by making the entire car-buying experience more human. Laura R. Donahue Vice President, Marketing Services CarMax Auto Superstores
1:50pm	WHAT'S YOUR BRAND AUTHORITY? According to a recent study by Econsultancy, 90 percent of marketers say it is important to have a great content strategy in place but only 38 percent actually have a strategy implemented. In this session, an industry expert will share how to strategically approach building a comprehensive content strategy by identifying your brand's editorial authority, and how that process has led to successful branding programs and record results for brands like Dairy Queen, Spirit Airlines and Cargill. Jimmy Keown Senior Strategist Barkley
2:40pm	RITA’S ICE: STAYING TRUE TO BRAND SOUL In this session, the marketing chief at Rita’s Ice, a regional favorite, will share how to stay true to brand soul on a very limited media budget. They have maximized the impact of their marketing, large and part through social media, by doing things like creating a quirky social videos series to help educate fans about their unique menu offerings and executing their annual #RitasFirstDayofSpring Photo Contest. This session will unveil their secrets to staying true to their brand soul. Robin Seward Chief Marketing Officer Rita's Italian Ice
3:30pm	Conference Adjournment