Monday, November 13, 2017
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11:30am
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Registration Opens
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7th Floor Registration
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1:00pm
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Breakout Sessions
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Basics of Promotion, Sweepstakes, Contests and Gaming/Fantasy Sports
This session will provide an introduction to sweepstakes and skill contests, including the key legal issues and the vocabulary you’ll need to best understand the rest of the conference. Also covered will be the rules and requirements for these types of promotions and a study of the latest on the conflicted world of fantasy sports.
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Moderator: Barry Benjamin
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Partner
Kilpatrick, Townsend & Stockton LLP
View Presentation
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Chicago FGH
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Basics of Advertising: A New Take on Substantiation, Disclosures & Social Media
This session will cover important principles of advertising law, including prerequisites to prove your claims, the type of proof required, how to make disclosures and application of these principles to social media. In addition, it will cover options for challenging competitors. If you’re new to advertising, this session will give you the information you need to put later sessions into context. Even if you’ve been doing this for a while, this presentation will put a fresh spin on important topics.
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Moderator: Gonzalo Mon
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Partner
Kelley Drye & Warren LLP
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Chicago ABC
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Transformative Trademarks and Brands & Politics
A review of trademark law, including the basics and the latest big issues in the legal arena.
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Kristin Achterhof
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Partner
Katten Muchin Rosenman LLP
Stacy Chronopoulos
Chief Trademark Counsel
Wm. Wrigley Jr. Company
View Presentation
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Denver/Houston/Kansas City
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Substantiating Advertising Claims: Views from Inside and Outside Counsel
Substantiation for advertising claims is one of the most important and challenging matters that marketers and their lawyers face. We will explore issues and questions that frequently arise in developing support for claims, evaluating claims by competitors, how inside counsel can work successfully with marketing and R&D, and how inside and outside counsel can most effectively and efficiently work together.
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Moderator: Alexander Kaplan
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Partner
Proskauer Rose LLP
Candace Sady
Chief Marketing Counsel
Hill's Pet Nutrition
View Video and Presentation
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Chicago D
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How to Negotiate the New Agency/Client Agreements
This session will present the viewpoint of both the brand and the agencies in negotiating the tricky terrain of agency-client agreement in light of recent developments.
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Moderator: Robert Driscoll
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Partner
Davis Wright Tremaine LLP
Sandra Leib
General Counsel
DDB Chicago Inc.
Daniel Nemet-Nejat
Associate Counsel
Home Box Office
View Presentation
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Chicago E
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2:00pm
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Price and Sale Advertising - A Dynamic Landmine?
Advertisers and retailers and facing increasing challenges regarding sale and price advertising and claim substantiation. This session will cover recent enforcements and actions in sale/price and comparative advertising, best practices for compliance and risk mitigation, and strategies for addressing dynamic pricing and geo-targeting.
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Moderator: Jason Howell
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Partner
Perkins Coie LLP
Brandi Van Leeuwen
Senior Counsel
Meijer Inc.
Mark Richardson
Director Counsel, Merchandising & Marketing
Target Corporation
Maureen Kats
Senior Counsel
PetSmart Inc.
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Chicago ABC
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State AG Policy Enforcement Priorities in Consumer Protection – The Last Line of Defense?
This session will cover important development in state AG policy and enforcement, including in the much-debated privacy area.
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Moderator: Richard Lawson
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Partner
Manatt, Phelps & Phillips LLP
Jordan Adler
Asst. Attorney General, Bureau of Internet & Technology, N.Y.
State Office of the Attorney General
Brad Schuelke
Asst. Attorney General, Internet & Privacy Team, Consumer Protection Div.
Texas Office of Attorney General
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Chicago E
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3rd-Party Rights: Brand Licensing Network Clearances and Complex Rights Acquisitions
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Co-Moderator: Aaron Taylor
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Partner
Davis & Gilbert LLP
Co-Moderator: Melanie Howard
Partner
Loeb & Loeb LLP
Mary A. Carragher
Chief Counsel, Global Marketing & Media
Mondelez International, Inc.
Kristin Manley
Associate Legal Director, Marketing
Twitter
Brian Fergemann
Sr. Counsel
McDonald’s Corporation
View Video and Presentation
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Chicago D
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Rachel Kimbrough
SVP Business & Legal Affairs
STX Entertainment
Kesari Ruza
VP Legal Affairs
Home Box Office
View Presentation
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Denver/Houston/Kansas City
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Regulatory Oversight of European, Canadian and American Consumer Marketing in 2018
Data and personal information flow across international borders is essential to today’s global marketplace. But with different and evolving standards in various jurisdictions, it can be hard to keep up. And the GDPR effective in early 2018 may throw the whole U.S.-Europe system into chaos. Hear both in-house and external legal perspectives on developments impacting privacy, anti-spam and data issues in the U.S., Canada and Europe.
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Moderator: Catherine Bate
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Partner
Miller Thomson LLP
Rhonda Joy McLean
Deputy General Counsel
Time Inc.
Sara Perry
Advertising, Business & Legal Affairs
NBC Universal Media, LLC
View Presentation
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Chicago FGH
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3:00pm
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Compelled Disclosure, the First Amendment and a New Path for the FCC on Privacy and Net Neutrality
This session will explore the current state of commercial speech doctrine, with particular emphasis on the increasing use of compelled disclosures and disclaimers. This will include a discussion of the extent to which recent developments concerning the Federal Communications Commission affect the law and best practices.
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Moderator: Robert Corn-Revere
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Partner
Davis Wright Tremaine LLP
View Presentation
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Chicago ABC
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Best Practices for Brands Negotiating Sports Marketing Agreements
What are the best practices in representing leagues, teams and brands concerning sports marketing? An advanced practical session.
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Moderator: Thomas Adams
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Associate Director & Associate General Counsel
The Procter and Gamble Company
Caesar Lopez
Lead Counsel
Major League Soccer
Sarah Dale
Sr. Director, Negotiations & Client Services
Genesco Sports Enterprises
Alan Sutin
Shareholder
Greenberg Traurig, LLP
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Chicago FGH
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The Right of Publicity vs. Fake News and Other Content Claims
Your clients are obtaining rights in content created by media and other content creation entities accustomed to creating editorial as opposed to advertising content. What are best practices in disclosing the brand’s connection to the content when it is published in different forms and media, including as a vehicle or consideration for advertising placements and revenue shares? How does fake news play into this arena?
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Moderator: Rick Kurnit
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Partner
Frankfurt, Kurnit, Klein & Selz, P.C.
Eric Baum
SVP, Business & Legal Affairs
Sony Pictures Entertainment Inc
Greg Brehm
Vice President & Associate General Counsel
Buzzfeed
Tori Chami
Vice President & Senior Counsel
American Express Company
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Chicago E
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Kimberly Y. Chainey
Associate General Counsel, Global M&A, Strategy and Innovation
Avis Budget Group, Inc.
Frank Cona
Chief IP Counsel, Chief Privacy Officer
ADT Security Services
View Presentation
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Denver/Houston/Kansas City
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“Natural” Advertising Claims: Lessons from Recent Developments in Consumer Class Actions & Beyond
It’s no secret: a “natural” label claim on any product is a target for a potential challenger, particularly for the plaintiffs’ bar in consumer class actions. Over the past several years, hundreds of class actions challenging “natural” claims on the labels of food, dietary supplements, personal care products and pet care products have been filed in federal and state courts around the country.
This breakout session will present an update on “natural” claim litigation in consumer class actions, Lanham Act cases, NAD challenges, as well as regulatory developments. We will discuss lessons from these cases, including strategies to mitigate risk when developing advertising claims.
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Eileen Patt
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Partner
Kramer Levin Naftalis & Frankel LLP
Megan Frient
Senior Counsel, Global Litigation & Dispute Resolution
The Procter & Gamble Company
Brie Janke
Senior Counsel, Brand Legal
The Procter & Gamble Company
View Video and Presentation
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Chicago D
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4:00pm
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Best Transactional Practices for the Programmatic Advertising Ecosystem
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Moderator: James D. Taylor
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Partner & Co-Chair Advanced Media and Technology
Loeb & Loeb LLP
Brett Celedonia
Senior Counsel, Digital Media, Advertising/Marketing
Netflix Inc.
Sarah La Voi
Assistant Deputy General Counsel
Re:Sources USA
View Presentation
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Chicago ABC
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Ethics for Lawyers
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Jack P. Sahl
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Professor
University of Akron Law School
View Presentation
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Chicago FGH
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Alica Del Valle
Senior VP & Marketing Counsel
Airbnb
David Morris
VP & Associate General Counsel
Trip Advisor
Michael Bayer
Corporate Counsel, Litigation & Risk
Care.com
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Denver/Houston/Kansas City
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Metrics & Monitoring Efficiencies and the Performance of Social/Digital Media Advertising
You’ve run your campaign – how do you know how well it did? This session will discuss how to assess performance, especially for multi-surface campaigns, and what issues exist related to all that click-and-view data.
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Moderator: Jamie Rubin
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Partner
InfoLawGroup LLP
Scott Mellon
Associate General Counsel, Advertising & Privacy
Facebook
Matthew Beebe
Product Counsel
Snap Inc.
View Presentation
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Chicago D
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Connected and Dissected– The Cross-Device Ecosystem, the Internet of Things & the Role of Regulation
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Co-Moderator: Alan Friel
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Partner
BakerHostetler LLP
Co-Moderator: Brian Nixon
Partner
Loeb & Loeb LLP
Steve Kim
Associate General Counsel
Spotify
Ashish Chordia
CEO & Founder
Alphonso TV
View Presentation
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Chicago E
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5:00pm
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Jane Pollack
Chief Marketing & Advertising Counsel
Uber Technologies, Inc.
Molly Malouf
Director, Legal Affairs
T-Mobile USA Inc.
Laura Protzmann
Senior Director, Associate General Counsel
KIND Snacks
View Presentation
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Denver/Houston/Kansas City
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William Heberer
Vice President, Legal
Altice USA
Alycia Horn
Vice President & Deputy General Counsel
Comcast Corporation
View Presentation
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Chicago ABC
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The Latest Hot Button Issues in Real-Time Marketing & Social Media
All the key issues in social media and real-time marketing with a unique team of panelists.
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Moderator: Joseph Lewczak
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Partner
Davis & Gilbert LLP
Aba Rogers
Counsel Worldwide Licensing & Global
The Coca-Cola Company
Caroline Selfridge
Chief Marketing Counsel
Intel
Joe Khanna
Sr. Managing Counsel, Marketing & Communications
MasterCard Worldwide
View Video and Presentation
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Chicago D
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Trademark & Copyright Considerations in Marketing Campaigns
This session will provide an overview of trademark and copyright issues arising in marketing campaigns, including strategies and options for enforcing these rights.
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Moderator: Cynthia Walden
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Principal
Fish & Richardson P.C.
Amy Brosius
Chief Intellectual Property Counsel
Green Mountain Coffee
Kristen McCallion
Principal
Fish & Richardson P.C.
View Presentation
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Chicago E
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Diana Geseking
Assistant General Counsel for the Americas
Dyson, Inc.
W. David Hubbard
VP & DGC-Marketing, Intellectual Property & New Media Law & Policy
Verizon Communications
Laura Brett
Director
National Advertising Division, ASRC
View Presentation
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Chicago FGH
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6:00pm
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Cocktail Party
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5th Floor Chicago Foyer
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Tuesday, November 14, 2017
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6:45am
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Registration Opens
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7th Floor Registration
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7:15am
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Breakfast
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Chicago Ballroom
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Roundtable Breakfasts with the Experts
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1- Alcohol Marketing – The Whole Picture
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Scott Schleifstein
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Partner
Cohen Silverman Rowan LLP
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2- European Laws: Financial Transparency Issues
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Claire Bouchenard
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Partner
Osborne Clarke LLP
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3- Consent, Fines & Revocation Under the TCPA
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Christine Reilly
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Partner
Manatt, Phelps & Phillips LLP
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4- Protecting Your Brand Identity and Reputation in the Wake of the Equifax Data Breach
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Brian Bloom
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Partner
Moritt Hock & Hamroff LLP
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6- Nuances of Commercial Co-Venture Marketing
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Robert LaPlaca
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Partner
Verrill Dana LLP
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7- Chat Bots/Social Bots - Rewards & Risks
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Daniel Goldberg
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Associate
Frankfurt, Kurnit, Klein & Selz, P.C.
Hannah Taylor
Counsel
Frankfurt, Kurnit, Klein & Selz, P.C.
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8- Practical Solutions to Sweepstakes, Contests & Social Media Promotions
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Larry Berney
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General Counsel
Don Jagoda
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9- Prize Promotions, Gender Stereotyping, Brexit & Other Hot Topics - U.K. Marketing
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Jo Farmer
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Partner
Lewis Silken LLP
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10- Traps in Social Media and Internet Advertising in Germany - and How to Avoid Them
Information and disclosure obligations: imprint, ADR, privacy policy and more.
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Søren Pietzcker
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Partner
Heuking Kühn Lüer Wojtek
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11- Problems of Consumer Review Sites
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Andrew Lustigman
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Partner
Olshan Frome Wolosky LLP
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12- Managing Celebrities & Influencers – Branded Content vs. Commercials
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Kat Krone
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VP, Labor Relations
The Team Companies
Rori Floyd
SVP, Business Affairs Division
The Team Companies
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13- How Best to Defend Against Allegations of Economic Fraud from an FDA and USDA Perspective
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Brian Ronholm
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Sen. Director of Regulatory Policy
Arent Fox LLP
Georgia Ravitz
Partner
Arent Fox LLP
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14- Olympic Advertising
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Keri Bruce
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Partner
Reed Smith LLP
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15- Puerto Rico Law
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Luis Vivoni
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Promotions and Advertisement Legal Counsel
Vivoni Law Office
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8:15am
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General Session
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Grand Ballroom
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Welcome & Introduction of Co-Chairs
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Ed Kabak
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Senior Vice President, Law
ANA
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Grand Ballroom
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Opening Remarks
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Bob Liodice
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Chief Executive Officer
ANA
View Video and Presentation
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Grand Ballroom
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Year in Review, Sweepstakes, Contests, Privacy, Digital & Social Media
A master of the arts gives the highlights of the year in the industry as well as the strategies/tactics and insider’s look at how to deal with the key issues of the day.
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Linda A. Goldstein
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Chair Advertising Marketing & Digital Media Practice
BakerHostetler LLP
View Video
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Grand Ballroom
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New Frontiers in Technology Platforms and Ad Tech
An in-depth, hands-on look at how marketers are using new technologies, how existing platforms are evolving and innovating, and the implications of these developments for marketing and advertising lawyers.
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Moderator: Kenneth Florin
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Chairman-Elect
Loeb & Loeb LLP
View Event Recap and Related Materials
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Grand Ballroom
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10:30am
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Networking Coffee Break
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7th Floor Grand Ballroom Foyer
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10:50am
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General Session Cont.
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A Case Study in Complex Legal Problem Solving
Any in-house counsel knows that there is never such a thing as an ordinary day. A cease-and-desist letter lands in your inbox alleging that a major advertising campaign you just launched incorporates certain elements that infringe on another company's IP rights; a key brand spokesperson lands on the front page, but not in a good way; and the head of your product development team calls to say there may have been fraudulent data in one of your key clinical trials. To make matters worse, you’ve just found out the company’s main competitor just filed an emergency injunction motion against the company. A panel of expert outside and in-house counsels provide practical, complex problem solving to some of the issues that threaten to keep you up at night.
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Moderator: Roger Colaizzi
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Chair Advertising Litigation
Venable LLP
Po Yi
Partner
Venable LLP
Jane Jeannero
Vice President, Chief Counsel, Global Brands
Kellogg Company
Elizabeth H. Baran
Vice President, Associate General Counsel
Dick’s Sporting Goods
Jim Dudukovich
Marketing, Advertising & Social Media Counsel
Blue Apron
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Grand Ballroom
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Negotiating & Using Consumer-Friendly Big Data: Strategies for Compliance & Effective Marketing
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Moderator: Doron Goldstein
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Partner
Katten Muchin Rosenman LLP
Kate Eguchi
Senior Transactional Counsel
Whole Foods Market Inc.
Lisa Gallerano
Senior Vice President, General Counsel
Epsilon
View Event Recap and Related Materials
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Grand Ballroom
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1:00pm
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Luncheon and Keynote Speaker
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Thomas Pahl
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Acting Director
Bureau of Consumer Protection FTC
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Full Chicago Ballroom
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2:00pm
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General Session Cont.
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As American as Apple π : Automobile Advertising and Promotions Charge into The Future
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Moderator: Benjamin Mulcahy
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Partner, Content, Media & Entertainment
Jenner & Block LLP
Amanda Conti-Duhaime
Lead Counsel, Advertising, Marketing & Promotion
FCA US LLC
View Event Recap
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Grand Ballroom
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Gabe Karp
Chief Development Officer
Marxent Labs
Nick Johnson
Partner
Osborne Clark LLP
Andrea Sander
Marketing Attorney
Microsoft Corporation
View Presentation
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Grand Ballroom
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3:50pm
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Networking Coffee Break
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Grand Ballroom Foyer
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4:10pm
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Breakout Sessions
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Brands & Music – Deal Points on Music Licensing & Use
An overview of the legal issues.
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Moderator: A.J. Correale
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Member
Frost Brown Todd LLC
Julie Swidler
EVP, Business Affairs & General Counsel
Sony Music Entertainment
Alexandra Gerber
VP, Associate General Counsel
Revlon Inc.
View Video and Presentation
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Chicago D
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GALA: Global Advertising – Influencers, Product Placement and Local Practice Pointers!
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Moderator: Cisca Brouwer
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Associate General Counsel
Snap Inc.
Ricardo Antequera
Managing Partner
Estudio Antequera Parilli & Rodriguez, Venezuela
Brinsley Dresden
Partner
Lewis Silkin LLP, U.K.
Hande Hancer
Partner
Gun & Partners, Turkey
Jan Ravelingien
Partner
Marx Van Ranst Vermeersch & Partners, Belgium
Uri Weinstok
Partner
BLP, Costa Rica
View Presentation
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Chicago E
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Esports: Negotiating Rights, Talent & Brand Safety
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Moderator: Suemyra Shah
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EVP Legal & Business Affairs
Whistle Sports
Michelle Parker
Deputy General Counsel
Twitch TV
Greg Via
Global Head of Esports & Entertainment Marketing
Gillette
Kevin Glidewell
Asst. General Counsel
Turner Sports
View Presentation
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Denver/Houston/Kansas City
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The Private Label Revolution
Private labels are surging. Gone are the days when private labels merely claimed “compare to.” Now, they are fully-featured products making powerful performance claims, just like the brand names.
Retailers are partnering with CPG companies to launch new competitive labels, and then launching them against the branded versions sold by those same partners. What is driving this revolution, and how are retailers and brands managing the delicate legal dance? Are CPG brands slowly killing themselves?
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Moderator: Christopher Cole
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Partner
Crowell & Moring LLP
Ryan Tisch
Partner
Crowell & Moring LLP
Angela Sijuwade
Assistant General Counsel
Edgewell
View Presentation
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Chicago ABC
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Shakedown Street: Cyber Extortion, Data Breach and the Business of Bitcoin
Since “the year of cyber extortion” in 2016, organizations have been required to adapt to the new age of cyber-attacks. Additionally, anyone in the breach business has been required to adjust cadence and create new service lines in order to help companies respond. In this session, the audience will get to hear some of the wildest extortion stories, while focusing on the legal and security challenges that organizations are faced with throughout a cyber extortion incident. How do you pay? When do you pay? Who are you paying? What happens if you don’t pay?
What you’ll take away:
•Understand what legal, privacy and security challenges companies face when going through these types of incidents
•Learn about the world of bitcoin
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Moderator: Craig Hoffman
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Partner
BakerHostetler LLP
Brett Anderson
Breach Response Service Manager
Beazley Group
Jason Rebholz
Vice President
The Crypsis Group
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Chicago FGH
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5:10pm
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Amping Up Compliance: Strategies for Implementing a Robust & Efficient Marketing Compliance Program
Learn how to use tools, technology and training to improve your organization’s compliance profile – without over-taxing your legal team. Hear about the impact Microsoft’s compliance program had in the FTC’s Xbox One/Machinima endorsements inquiry, and how to efficiently leverage outside counsel as part of a compliance program.
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Adam Solomon
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Partner
Michelman & Robinson LLP
Patricia Doyle
Senior Advertising Law Compliance Manager
Microsoft Corporation
View Presentation
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Chicago E
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Consumer Class Actions: False Advertising Developments in 2017
In assessing risk, those who counsel advertisers must take into account the various forums in which advertisements can be challenged. At NAD, a growing body of largely consistent jurisprudence has enhanced the predictability of outcomes before that body. At the same time, but for different reasons, there is a smaller chance a responsible advertiser will face a Lanham Act suit or FTC action; the huge expense of federal court litigation has caused a drop in Lanham Act filings and a change of presidents foreshadows a less-aggressive FTC. But the number of class action false advertising cases continues to grow and, in 2017, there was a spike in important federal appellate and district court class action decisions. Unlike with NAD, the increasing number of class action decisions has not resulted in greater clarity. This session will examine some of this year’s key class action decisions to help guide advertising counselors in determining the multiple directions in which the class action wind is blowing.
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Moderator: Lawrence I. Weinstein
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Partner
Proskauer Rose LLP
View Presentation
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Chicago ABC
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Cause Marketing
Learn the latest about compliance for cause-marketing programs, including in social media. Topics include charitable sales promotions, donations at checkout and free-action programs. Case studies enliven this informative session. Receive a solid overview of compliance for each type of program, plus state-by-state reference materials.
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Moderator: Edward Chansky
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Shareholder
Greenberg Traurig LLP
Alana Sharenow
Director Legal Counsel
Dunkin’ Brands Inc.
Angela Liberto
Corporate Counsel
Dick’s Sporting Goods
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Chicago FGH
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Protecting and Enforcing Your Brand in the Intellectual Property Domain Name and App Arenas
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Moderator: Jason Mueller
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Partner
Locke Lord LLP
Brittany Perez
VP, Associate General Counsel
Match Group
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Denver/Houston/Kansas City
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The Complex Interface: Native Advertising, Influencer Marketing & User Generated Content
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Amy R. Mudge
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Partner
Venable LLP
Mary K. Engle
Associate Director, Division of Advertising Practices
FTC
Lisa Horwitz
Assistant Chief Counsel, Consumer Products and Interactive Media
Disney
Brent Sanders
Assistant General Counsel
Microsoft Corporation
Laura Brett
Director
National Advertising Division, ASRC
View Presentation
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Chicago D
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6:00pm
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Cocktail Party
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5th Floor Chicago Foyer
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Wednesday, November 15, 2017
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7:00am
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Registration Opens
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7th Floor Registration
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7:15am
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Breakfast
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Chicago Ballroom
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8:15am
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General Session
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Grand Ballroom
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Introduction
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Ed Kabak
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Senior Vice President, Law
ANA
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Grand Ballroom
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Legislative Year in Review
A leading expert on Washington politics and the economy brings you right up to date on developments in our industry and the country.
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Dan Jaffe
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Group Executive VP, Government Relations
ANA
View Video and Presentation
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Grand Ballroom
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Transformation Sweeping Advertising and Marketing: Key Trends and Legal Developments
We are at a pivotal time in advertising history, and the industry as we know it is changing. Traditional media strategies are colliding with content creation; in today’s “attention economy,” consumers interact via social media, wearables and virtual reality, and increasingly block or do not respond to traditional segregated ads. Agencies are becoming content labs in an effort to reach these consumers, targeting their interests in real-time and incorporating tailored messaging into their daily activities across devices. The question we will explore is this: how can modern advertisers ride the massive wave of technological change while maintaining integrity and transparency, strategically transforming traditional sales models and navigating the legal landscape? How can brands effectively power the key marketing disciplines of Content, Shopper, Experiential and Promotions with effective advertising strategies to spark Brand Activation? Whether you are a brand, agency, retailer, publisher, media or technology company, come to experience a creative and thought-provoking exploration of the future of advertising and the hot-button issues and challenges affecting the industry today.
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Ronald Urbach
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Chairman & Co-Chair of Advertising, Marketing & Promotions Practice
Davis & Gilbert LLP
View Event Recap and Related Materials
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Grand Ballroom
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10:00am
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Networking Coffee Break
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7th Floor
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10:20am
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General Session Cont.
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Grand Ballroom
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Advertising Review - Top Developments of the Year
This panel will cover the major legal developments in the past year that had the greatest impact on the advertising/marketing landscape. Federal and state regulatory and industry self-regulation leaders will discuss the major actions taken by their offices in the last year in the areas of social media disclosures, claim substantiation, pricing claims, privacy/data security and automatic renewal offers. They will discuss their current “hot” topic agenda items and offer insights as to what areas of the law might come under scrutiny next. These panelists will provide the “thinking” behind the actions and provide attendees with the tools they need to stay compliant in this rapidly changing landscape.
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Moderator: Marc Roth
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Partner
Davis Wright Tremaine LLP
Leslie Fair
Senior Attorney
Bureau of Consumer Protection FTC
Martin Zwerling
Deputy Director
National Advertising Division, ASRC
Paul Singer
Deputy Chief
Consumer Protection Office of the Texas AG
View Event Recap and Related Materials
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Grand Ballroom
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Content Creep: Media Deals with Custom Content, Native Advertising and Other Value-Added Elements
This session explores what advertisers and agencies need to think about when doing media deals that involve elements other than the purchase of standard ad space/time. The standard AAAA-IAB insertion order doesn’t delve into this with the requisite detail (a fact recognized by both publishers and agencies/brands), and this is something our clients struggle with all the time. This session will explore issues relating to rights clearance, custom content production, SAG-AFTRA, disclosure, regulatory and promotion issues.
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Co-Moderator: Jeffrey A. Greenbaum
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Managing Partner
Frankfurt, Kurnit, Klein & Selz, P.C.
Co-Moderator: Brian Murphy
Partner
Frankfurt, Kurnit, Klein & Selz, P.C.
View Video
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Grand Ballroom
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Emerging Trends in Advertising Litigation
This session will address significant decisions in Lanham Act and consumer fraud class action cases that were decided in 2017. Mr. Simon’s presentation will discuss emerging trends in the advertising litigation space that can be gleaned from these and other recently decided cases.
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Norman C. Simon
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Partner
Kramer Levin Naftalis & Frankel LLP
View Event Recap and Related Materials
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Grand Ballroom
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1:05pm
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Luncheon
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Grand Ballroom
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2:00pm
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Breakout Sessions
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Nur-ul-Haq
Vice President, Counsel, Kid’s Compliance
Nickelodeon
Angela Tiffin
Senior Staff Attorney
Advertising Self-Regulatory Council/CARU
Pamela Lina
Counsel
Turner Broadcasting System, Inc.
View Presentation
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Chicago ABC
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The Art of the Social Media Deal
Today’s consumers want community and authenticity in their brand experiences. Once on the periphery, influencer marketing is now on the forefront of brand connections with their consumers. There are, however, some important rules of the road before you leap. The FTC has long been engaged in pushing endorsers to disclose their material connections with brands; the FTC is increasingly training its sights on influencer marketing. Following a spate of letters this spring from the FTC, it’s more important than ever to make sure that sponsorship disclosures are front and center and that brands don’t lose control if something goes awry. Join panelists in a behind-the-scenes discussion of the rewards of using influencers, the FTC’s perspective and the must-have components of an influencer compliance program.
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Moderator: Phyllis Marcus
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Partner
Hunton & Williams LLP
Maria Guerra
Executive Vice President
Influence Central
Serena Viswanathan
Assistant Director, Division of Advertising Practices
FTC
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Chicago E
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Adam Sand
General Counsel
ShopKick.com
Julia Riehm McGuffey
Corporate Counsel
Papa John's International, Inc.
Shazmah Hakim
Vice President & Assistant General Counsel
Marriott International, Inc.
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Chicago FGH
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Mobile Marketing and Payments: New Wine in New Bottles?
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Mary Ann Wymore
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Officer
Greensfelder, Hemker & Gale, P.C.
Paul Twarog
Director, Legal
Google
Josh Yaker
Vice President and General Counsel
HelloWorld
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Denver/Houston/Kansas City
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Tracking, Aggregating & Profiling: U.S. & Global Privacy Developments
This session will cover requirements under the GDPR and from the FTC and other global regulators when using data to track, target and profile customers, both online and off.
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Co-Moderator: Rachel Hudson
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Associate
Sheppard Mullin Richter & Hampton LLP
Co-Moderator: Julie Rubash
Associate
Sheppard Mullin Richter & Hampton LLP
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Chicago D
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3:00pm
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Theresa Harris
Senior Counsel
Target Corporation
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Chicago E
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Gwen Fanger
Corporate Counsel
Expedia, Inc.
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Chicago D
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Brandi van Leeuwen
Senior Counsel
Meijer Inc.
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Chicago ABC
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4:00pm
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Conference Adjournment
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Please note: Speakers, sessions, locations and dates are subject to change by the ANA/BAA without prior notice. FTC sessions are open to the public (reservations required).
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