FUNdamentals of Ethical Marketing: Strategies for Reaching Older Adults

As brands engage with older adults, it’s crucial to adopt ethical marketing practices that build trust and respect. In this webinar, we’ll explore effective strategies for marketing to older adults while avoiding common pitfalls. Senior staff from the ANA Center for Ethical Marketingwill highlight relevant guidelines from the soon to be released ANA Ethical Code of Best Practices. Jessica Prell, Advisor, Fraud Prevention Programs for AARP will also share insights on prevalent frauds targeting older adults and provide tips to identify, prevent, and report scams.

Our vision is to advance an accountable and ethical marketing ecosystem for brand growth through education and best practices. We need you. Be an ethics advocate for your organization.