Senny Boone
SVP, ANA Center for Ethical Marketing | ANA
Lisa Brown Shosteck
Consulting Director, ANA Center for Ethical Marketing | ANA
This event is over.
As brands engage with older adults, it’s crucial to adopt ethical marketing practices that build trust and respect. In this webinar, we’ll explore effective strategies for marketing to older adults while avoiding common pitfalls. Senior staff from the ANA Center for Ethical Marketingwill highlight relevant guidelines from the soon to be released ANA Ethical Code of Best Practices. Jessica Prell, Advisor, Fraud Prevention Programs for AARP will also share insights on prevalent frauds targeting older adults and provide tips to identify, prevent, and report scams.
Our vision is to advance an accountable and ethical marketing ecosystem for brand growth through education and best practices. We need you. Be an ethics advocate for your organization.
Start: Thursday, July 11, 2024 at 3:00pm
End: Thursday, July 11, 2024 at 3:30pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***