Leveraging Data: How to Sharpen Your Scoring Model and Increase Lead Velocity (B2B Thought Leader Webinar Series) | Webinars | Events & Webinars | ANA

Leveraging Data: How to Sharpen Your Scoring Model and Increase Lead Velocity (B2B Thought Leader Webinar Series)

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Getting leads into the funnel is one thing – progressing them down is another. Carissa McCall, Director of Marketing Operations at Anteriad, will detail how data enrichment and employing intent help keep focus on in-market buyers and encourage faster transition from lead to customer. Just in time for 2024 planning, Carissa will share best practices on how to put an improved data strategy into motion.

Join us for a discussion on:

  • How lead scoring is changing
  • How to enhance your scoring methodology
  • The latest research on intent data
  • Preparing for a successful 2024

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Start: Thursday, September 28, 2023 at 3:00pm

End: Thursday, September 28, 2023 at 4:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***